Why Is Glass Bottle Packaging Important? Wine can be packaged in a variety of ways; however, consumers continue to prefer the conventional glass bottle packaging format, which is by far the most popular. Although glass bottle packaging has less flexibility in its ability to capture attention than labels , it can still convey a lot of information to the consumer and increase brand standout in-store. Purchasing wine is seen as having a high level of risk. People don’t want to risk purchasing wines that result in poor wine quality, financial risk, or social embarrassment. Therefore,  consumers search for information when browsing in-store to lower risk: price, varietal, region, brand/winery, or in-store recommendation. The majority of people who aren’t particularly interested in wine conduct their informational searching in-store and rely primarily on visual cues. A customer is more likely to buy wine if they recognize the brand name or have already tried it. Factors like

Afternoon Brief, November 13th

Italian Watchdog Launches Wine Bottle Cartel Investigation: The Italian competition authority, the Autorità Garante della Concorrenza e del Mercato (AGCM), has launched an investigation into a possible cartel among manufacturers of wine bottles...

Afternoon Brief, February 20th

Hawke's Bay Cleanup Begins: After the tragic impact of Cyclone Gabrielle, the weather-bombed wine region looks to salvage what it can...

Why Is Glass Bottle Packaging Important? Wine can be packaged in a variety of ways; however, consumers continue to prefer the conventional glass bottle packaging format, which is by far the most popular. Although glass bottle packaging has less flexibility in its ability to capture attention than labels, it can still convey a lot of information to the consumer and increase brand standout in-store. Purchasing wine is seen as having a high level of risk. People don’t want to risk purchasing wines that result in poor wine quality, financial risk, or social embarrassment. Therefore, consumers search for information when browsing in-store to lower risk: price, varietal, region, brand/winery, or in-store recommendation. The majority of people who aren't particularly interested in wine conduct their informational searching in-store and rely primarily on visual cues. A customer is more likely to buy wine if they recognize the brand name or have already tried it. Factors like brand n

During her 20-year career at Yalumba, Louisa Rose has become one of the world’s most respected winemakers, challenging perceptions of Barossa Valley Shiraz and helping to put Australian Viognier on the world wine map. We caught up with her to find out how the 2022 vintage is shaping up, and the changes she’s making in the vineyard to safeguard the estate against global warming. How are things going at Yalumba – what’s new for 2022? All is well – Australian wine in general has had a few headwinds in the commercial red space on the back of the Chinese tariffs, and we’re working to balance our supply and demand. Things are generally looking strong as we have a well-balanced portfolio. What have you been focusing your efforts on recently? Sustainability is a big focus at the moment. We’ve been measuring our carbon footprint for decades, but all of a sudden people want to hear about it. We wouldn’t still be here if we hadn’t made i

Afternoon Brief, August 4th

Lucio Tasca d’Almerita, a Champion of Sicilian Wines, Dies at 82: At his family’s winery, he gained global respect for Sicily’s terroir by trying international grapes, then built on that with outstanding native grape wines...