
Afternoon Brief: New WSU Study Shows How Scarcity Pricing Helps 'Cult Wineries' Drive Demand
When a product is hard to buy, more people want it. A new Washington State University study reveals that wineries producing cult wines can boost long-term profits by keeping their prices low, creating excess demand that fuels their brands prestige and future revenue...

Famiglie Storiche Continues at Vinitaly the 2024 Program of Activities with the Masterclass
“Amarone Fine and Contemporary: Exploring Elegance in 2009 and 2019 Vintages.” After the usual meeting and tasting at the Antica Bottega del Vino with the students of the Vinitaly International […]

Running Dry: Groundwater Depletion Expert Says California Water Crisis Urgently Needs State Action
Jay Famiglietti tells Napa RISE that California is, so far, failing to address critical water infrastructure projects and that its efforts amount to too little, too late. By Pam Strayer […]

Famiglie Storiche: The 2023 Program Is Starting, a Series of Events to Promote the Families’ Amarone Culture in Italy and Around the World
The 54th Winter Notaries of Italy Meeting Opens the Season, in Cortina DAmpezzo Verona, February 9th2023 - Famiglie Storiche, the association of 13

