Meta Ads, Miracle Results If your holiday Meta ads felt like lighting money on fire in a festive candle, that’s not because social is dead. It’s because your targeting and flighting were built for wishful thinking, not gifting intent. The fix isn’t magic. It’s method. You can absolutely turn Meta into a gift-selling machine between Thanksgiving and New Year—if you understand what actually drives intent and how to spend wisely when every other brand on earth is screaming for attention. What follows is a ruthless, winery-specific playbook for the six-week window between Thanksgiving and New Year that prioritizes intent, protects margin, and leans on real benchmarks instead of folklore. First, reality: volume is there, but it clusters Holiday ecommerce keeps breaking records, with online spend hitting roughly $241.4B from Nov 1 to Dec 31 and mobile responsible for the majority of transactions. (Adobe Newsroom) Translation: your customers are buying on their

The clink of glasses, the warmth of late afternoon sun across the vines—these are the moments that define a winery. But digital marketers can get stuck in the rut of Facebook posts and Instagram stories that have become repetitive and rote. How do you translate the sensory magic of a tasting room into strategies that make visitors show up in person? Take a look at some marketing channels that are not as used by wineries, where old-school storytelling and next-gen tech converge to give you a competitive edge. Connected TV: Your Vineyard in 4K Another banner ad, another still photo, another yawn. Sometimes the channel itself can leave you feeling confined to content that lacks vitality. If you’re facing that, and you’ve got the budget, think about going big on video and distributing it via Connected TV.. Connected TV (CTV) lets you beam the romance of your winery directly into living rooms, framed by the cinematic power of streaming. Think smart TVs, Roku, Apple TV&

With Spring in the air and Schneckenleitner cask and puncheon orders being fulfilled and planned in Austria, the Bouchard Cooperages team wanted to take the time to highlight the special relationship between the Schneckenleitner family and their largest of client's: Schloss Gobelsburg from Austria's Kamptal region. For any producers still interested in casks and puncheons (500L - 800L) it is not too late to add any orders in our containers or choose from the current stock options of 500L puncheons that we currently have in our US warehouse.  Fassbinderei Schneckenleitner Family owned and operated since 1880, the Schneckenleitner family has been manufacturing Austrian oak and Acacia puncheons, casks and conicals for five generations. Nestled along the Ybbs river in Waidhofen an der Ybbs, the new state of the art cooperage, stave mill and wood maturation park was inaugurated in 2022 allowing for the Schneckenleitner's activity to all live in one spo

Afternoon Brief, June 10th

Warren Winiarski, Famed Napa Valley Winemaker, Dies at 95: Warren Winiarski, co-founder with his wife Barbara of the famed Stag's Leap Wine Cellars, passed away June 7, 2024, as he was preparing for his 60th harvest in the Napa Valley...
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Warren Winiarski, Famed Napa Valley Winemaker, Dies at 95

Renowned for Judgment of Paris Win and Lifelong Philanthropy   NAPA, Calif., June 9, 2024 —Warren Winiarski, co-founder with his wife Barbara of the famed Stag’s Leap Wine Cellars, passed away […]

Early morning fog from the Pacific Ocean flows into the Anderson Valley through the coastal redwoods and rises into the hills before dissipating as day warms the air. These maritime influences keep daytime temperatures low, making it the coolest wine-growing region in California and the perfect environment for the Pinot Noir grapes for which it has gained fame. “Over the past decade, Anderson Valley has entered the world stage,” says Kristen McMahan, Winemaker at Goldeneye. “As one of the largest producers in the Valley, we take that to heart. We want people to explore Anderson Valley, and we want to be a good representative and steward of the place where we grow grapes and make wine. We're really proud of it, and so we aim to deliver the best possible examples of the Valley’s wines.” When it was designated an American Viticultural Area (AVA) in 1982, two-thirds of the Anderson Valley’s 582 vineyard acres were planted to Chardonnay and Alsace Var

Presqu’ile Winery Acquires 1,100 Acres in Sta. Rita Hills to Develop New Sustainably-Farmed Vineyard

The new site will further expand the Santa Maria-based winery’s viticulture footprint in Santa Barbara County. SANTA MARIA, Calif. (Oct. 25, 2023) — Arc Vineyards, LLC, an affiliate of Presqu’ile – the family-owned […]