Summer winery marketing strategies are essential for staying competitive during travel season and warmer weather. As customer habits shift and traditional foot traffic slows, wineries must find new ways to stand out. The good news? With the right mix of creativity, personalization, and tech-driven tools, summer can be one of your most profitable seasons yet. Here are five innovative, customer-centric strategies to help your winery sell more and build deeper relationships this summer. 1. Rethink Summer Shipping: Flexibility Is the New Fast Wine and heat don’t mix. But neither do frustrated customers nor surprise shipping delays. In 2025, the most successful wineries are leaning into flexibility, clear communication, and smarter logistics to keep orders flowing and customers happy. 🔄 Give Customers Control Let your customers decide when and how they receive their wine. Integrate tools that allow post-purchase adjustments, like scheduling a fall delivery or choosing a local picku

Expert guest Linor Vaknin, Senior Field Marketing Manager at Omada Health, joins Kara Daines, Director of Promotional Products at Almaden, in a conversation about navigating event challenges, optimizing planning timelines, and maximizing impact before launching an event.

We are proud to share that, as of June 1, 2025, Town Hall Brands has been appointed to represent Wines of Argentina in Western Canada. This opportunity follows nearly two decades of outstanding stewardship by Dana Lee Consulting Ltd. We extend our sincere thanks to Dana and her team for the strong foundation they built for Argentine wines in this market. We are honoured to continue this legacy with renewed energy and focus. Judith Arcand, who has worked closely with us on wine industry projects since 2020, will lead the program across BC, Alberta, Saskatchewan, and Manitoba. Town Hall Brands will be responsible for projects involving trade marketing, media relations, and promotional initiatives to support Wines of Argentina in Western Canada. With deep experience in wine communications and industry engagement, we look forward to elevating awareness and appreciation for Argentina’s incredible wine regions and producers. For inquiries, please reach out to Leeann Froese at leeann

Over the past few years, wineries have seen tasting room visits decline as consumer habits shift. With more options than ever, visitors are looking for something special—experiences that go beyond just sampling wine. For many wineries, this means rethinking how they engage guests and creating a place people want to come back to. This guide dives into fresh ideas to help your winery stand out, turning it into a destination where visitors feel welcome, excited, and connected to what you offer. Create Unique, Social Experiences In today’s market, wineries that stand out provide more than just a tasting—they create memorable, shareable experiences that make guests want to stay longer and come back. Enhancing the Atmosphere with Music: Music adds energy and can make an ordinary tasting feel like an event. Hosting live music, whether it’s a local band or acoustic performer, brings people together and keeps them engaged. Many wineries schedule music on weekends to attr

Every winery wants more sales, more revenue, and most importantly more profit. But how do you do that? The short answer is more traffic. Presented by Connor Widder, Kru Marketing Tuesday, September 24th @ 10:00am PST  For more details or to register to attend our Learn Events go to www.orderport.net/learn

Join us for an important Learn Event on understanding the unique requirements of comprehensive winery insurance.     Presented by Andrew Barns, Risk Specialist, USI Insurance Services Tuesday, August 27th @ 10:00am PST  For more details or to register to attend our Learn Events go to www.orderport.net/learn

As the busiest time of the year for wineries approaches, it’s crucial to prepare strategically for Q4 to ensure you’re capturing every possible sale. Whether you’re focusing on Direct-to-Consumer (DTC) channels or looking to expand your reach through events and collaborations, this guide will help you make the most of the holiday season. 📊 Analyze Your Data for Strategic Insights ☐ Dive Deep into Past Q4 Data: Review past Q4 sales data to identify trends in customer preferences and purchasing behavior. Understanding what worked (and what didn’t) will help you refine your approach. If you’re a new winery or your previous platform didn’t capture detailed data, focus on setting up robust data tracking this year. Use this Q4 as a baseline to gather insights that will guide your future strategies. Don’t hesitate to experiment with different marketing tactics to see what resonates most with your customers. ☐ Segment Your Audience: Utilize data segme

Save the Dates! Plan ahead and get your tickets for the 2024 Sustainable Ag Expo before busy season settles in!   Welcome Event November 11, 2024 5:00-7:00 pm at Center of Effort Winery   Trade Show & Seminars November 12 & 13, 2024 7:30 am-5:00 pm at Madonna Inn Expo Center Online Courses October 14 - November 29, 2024 10+ CE Hours On-Demand *2-day ticket holders *Members* you receive discounted tickets. Not a member and want to be? Join here! Look Forward to... Hear from experts from prestigious universities like Davis, Cal Poly, Oregon State, and more on topics like: Pruning and Vineyard Decline Biochar Sustainable Pest Management Climate-smart practices Automation And More! TICKETS

This year’s meeting kicks off with a State of the Wine Industry presentation, followed by the latest consumer research from the WMC 2023/2024 Benchmark Segmentation Study. A distinguished panel of wine industry experts will speak on Innovative Methods to Attract Younger and Multi-Cultural Consumers to the Wine Category. Register here.

2024 is here and your events and programs are likely in full motion. Learn about the marketing supply chain (MSC) and how services (MSCS) provided by one vendor will be a game changer this year. Learn more at: https://integrate-magazine.com/issues/what-is-a-marketing-supply-chain/