For more than three decades, Bergin Screen Printing and Etching has set the standard for etched wine bottle decoration. While the bottles themselves have been widely showcased, the meticulous craftsmanship behind them has remained largely unseen, traditionally kept behind workshop doors in Napa Valley. Until now. “As wineries face evolving consumer expectations, the need to provide more compelling reasons to visit has never been greater. We’ve seen our clients actively seeking new ways to innovate, attract guests, and stand out. That’s where this idea started to take shape.” says Savannah Bergin, Director of Operations. With the launch of Bespoke by Bergin, a new chapter in wine hospitality begins, one that brings a legacy craft into the moment and invites guests to become part of it. At its core, Bespoke introduces a new approach to brand expression in wine, one that extends beyond the finished product and into immersive wine experiences. Rather than simp

Sacramento, we’re coming! We’re heading to the Unified Wine & Grape Symposium, and we couldn’t be more excited to connect with you in person. From January 28–29, we’ll be showcasing how thoughtful packaging can elevate a brand - from shelf to table. Whether you’re exploring a refresh or building something entirely new, our team will be there to talk through ideas, answer questions, and share what’s possible when design and craftsmanship come together. Stop by booth #807 to experience our packaging solutions up close, including: • Screen printing & etching techniques that add depth and distinction • Design-driven innovation built to support your brand story • Live painting on bottles, happening on the show floor - art in motion you won’t want to miss! If you’re attending the show, make sure to swing by and say hello. We’d love to meet you, swap ideas, and talk about what’s next for your brand. See

This year, Monvera will be showcasing our latest decoration service, glass color coating and frosting. You can transform your package with a beautiful custom color coat matched to the Pantone number of your choice. Frosting mimics the look of etched glass without the using any harmful chemicals. Once your bottle is coated, we’ll print your label over the coating using our eco-friendly UV inks. Alternatively, we can ship your glass to the bottling line for paper label application.  Monvera Glass Decoration Unified Symposium Booth: 608 

In today's competitive wine market, the packaging of a bottle can make a significant difference when it comes to brand recognition and boosting sales. Screen printed wine labels are a game-changer in this regard. The vibrant and visually appealing designs created through screen printing can instantly help your product stand out among the competition - and capture the attention of buyers. As younger generations are becoming a prominent consumer group in the wine industry, now is the time to elevate your package. Adapting your branding to digitally savvy consumers who appreciate authenticity, creativity, and personalization - should be of outmost importance.  SCREEN PRINTING Screen printing offers the flexibility to incorporate these elements into the packaging. Whether it’s visually striking 360° wrap designs, bottle neck and shoulder treatments, multicolor packages or augmented reality experiences on the labels, wine brands can engage younger wine enthusiasts i

This year, Monvera will be showcasing our latest decoration service, glass color coating and frosting. You can transform your package with a beautiful custom color coat matched to the Pantone number of your choice. Frosting mimics the look of etched glass without the using any harmful chemicals. Once your bottle is coated, we’ll print your label over the coating using our eco-friendly UV inks. Alternatively, we can ship your glass to the bottling line for paper label application.  Monvera Glass Decoration WIN Expo Booth: 303  

In the competitive world of wine retail, standing out on the shelf is all about grabbing the consumer’s attention. Wineries have experimented with catchy logos, bold lettering, textured paper and whole-bottle labels and many other packaging options to make their wine’s appearance unique. One of the most impactful ways to make a difference is with color. In a sea of black and white, a dynamic orange or brilliant blue will stand out, even when bottles shrink to thumbnail size on Drizly or TotalWine.com. Monvera Glass Decoration recently added a new capability that allows them to spray-coat the entire bottle in any color and apply different finishes—opaque, transparent, translucent or frosted. These options generate endless combinations, from black matte to etched cobalt blue or opaque white to replace hard-to-find smalt and opal glass. Customers can have Monvera screen print the bottle label with UV inks on top of the coating or apply labels on their own bottling lines.

Afternoon Brief, December 7th

Illegal Alcohol Shipping Has Become a Serious Problem: Illegal alcohol shipping in the U.S. has grown into a significant and dangerous problem. Ecommerce exploded during the Covid-19 pandemic, allowing people to easily buy alcohol online from numerous platforms...

Screen printing on bottles, also known as applied color labeling or ACL, is a delicate process that we’ve been perfecting for over twenty years. One of the frequently asked questions we often get asked is whether we can screen print wine labels on full bottles. The answer is NO and here’s why. When screen printing, thermal-plastic inks are applied via squeegee and screens, which are then fired in a high temperature Lehr for at least 2-3 hours to permanently fuse paint to the glass. If you’d like your bottles decorated on a filled product, we recommend etching. Unlike screen printing, etching is a cold (and entirely handmade) process with no heat application required. We take your label inspiration, be it your paper label designs, a cherished photo, or a piece of original art, and completely translate it to an etched format from scratch. When working on full bottles, we never expose them to temperatures higher than 66°F, making the process ideal for finishing l

“A fresh new identity to appeal to a younger, more informal consumer audience. Screen printed labeling and a screw-top closure imply ease of style and use. The more “green" packaging/ closure is also in-line with the wines’ Certified California Sustainable status. J. Lohr Monterey Roots tier’s new packaging has been extremely successful, both in terms of sales & publicity in various wine and trade publications.”  – J. Lohr Vineyards and Wines, Wine Business Monthly 2022 PACK Design Awards Runner Up & People’s Choice Winner in the Package Redesign Category We are beyond excited to see this screen printed package get the recognition it deserves! Congratulations to J. Lohr Vineyards & Wines and our talented team at BERGIN who worked so passionately on bringing this vision to life. ABOUT BERGIN What began as an artisanal etching and painting studio in 1989 is today a 82,000 sq. ft. production facility capable o

2022 PACK Design Awards are back! Now is your chance to see some of the most innovative packaging designs in the wine industry and VOTE for your favorites! BERGIN is beyond excited to showcase our latest packages in the following categories: Classic Format, Luxury Package, Best Package Series Design, and Package Redesign.  Each package will be judged on its visual appeal, design functionality, appropriateness for the price segment, and quality of packaging materials used. Browse all categories and submit your vote for the People’s Choice to reveal the crowd favorite! *** You may only vote once per category through August 2nd. *** ABOUT BERGIN What began as an artisanal etching and painting studio in 1989 is today a 82,000 sq. ft. production facility capable of producing thousands of screen printed, etched, and decorated bottles daily. Through a commitment to the success of our clients, the talent and dedication of our team, and the state-of-the-art technologie