Sustainability has become a core focus across every industry sector lately, but, as lovers of the traditional, the wine and spirit industries are behind the curve on implementing sustainable glass packaging. According to the IWSR, 48% of American alcohol drinkers say that a company’s sustainability or environmental initiatives positively influences their purchasing decisions. Furthermore, according to a report by the global decision intelligence company, Morning Consult, 7 in 10 American adults would consider purchasing from a food and beverage brand that prioritizes sustainability, the highest share across all industries. In the face of ongoing environmental concerns, a growing number of media stories have cited the need for our industry to find a more sustainable package solution. And the call is validated by consumer demands. We are seeing the emergence of a new category of wine consumer: the environmentally-conscious consumer, who is choosing wines and spirits based on the s

The global shift toward sustainability is palpable across nearly every sector. Within the wine and spirits industries, this movement has gained remarkable traction, driven by consumers’ increasing demand for environmentally responsible products. More pressure for industry to put sustainability at the center of all operations but also provides opportunities for businesses to flourish by staying ahead of the trends in innovative and sustainable advancements. Here are four sustainability trends to keep an eye on: Regenerative practices for wine and spirits Recent years have seen a boom in conscious agricultural practices through the philosophy that all aspects of agriculture are connected. This philosophy emphasizes the careful utilization of land management to restore and regenerate the ecosystems and land we use, leaving it in better health for future generations.  Regenerative principles are a push back against traditional industrial agriculture practices which are respons

Global Package Exhibiting at the 2024 ADI Craft Spirits Conference and Vendor Expo - Booth 223 Baltimore MD The global shift toward sustainability is palpable across nearly every sector. Within the wine and spirits industries, this movement has gained remarkable traction, driven by consumers’ increasing demand for environmentally responsible products. 2024 brings about more pressure for industry to put sustainability at the center of all operations, but also provides opportunities for businesses to flourish by staying ahead of the trends in innovative and sustainable advancements. Here are four sustainability trends to keep an eye on in 2024: Regenerative practices for wine and spirits Recent years have seen a boom in conscious agricultural practices through the philosophy that all aspects of agriculture are connected. This philosophy emphasizes the careful utilization of land management to restore and regenerate the ecosystems and land we use, leaving it in better health for fu

The global shift toward sustainability is palpable across nearly every sector. Within the wine and spirits industries, this movement has gained remarkable traction, driven by consumers’ increasing demand for environmentally responsible products. 2024 brings about more pressure for industry to put sustainability at the center of all operations, but also provides opportunities for businesses to flourish by staying ahead of the trends in innovative and sustainable advancements. Here are four sustainability trends to keep an eye on in 2024: Regenerative practices for wine and spirits Recent years have seen a boom in conscious agricultural practices through the philosophy that all aspects of agriculture are connected. This philosophy emphasizes the careful utilization of land management to restore and regenerate the ecosystems and land we use, leaving it in better health for future generations.  Regenerative principles are a push back against traditional industrial agriculture p

Afternoon Brief, June 6th

Global Grape Production in 2022 Reached the Second Highest Peak of the Last Twenty Years: Since 2000, the share of non-pressed grapes has significantly increased, mainly due to the rise in production of table grapes that has almost doubled in twenty years...

By Charlotte Seligman 10 years owning and working the vineyards of Limerick Lane Cellars, Jake Bilbro, decided it was time to recast the winery’s brand to be more reflective of the estate’s unique 110-year history. He wanted to convey the rich story of the land and the people who worked it. But how to weave a visual and verbal narrative that succinctly speaks of the land’s magic and the world-class wines it produces? These questions haunted Jake Bilbro for weeks, until one day he found his inspiration. In his own words, Bilbro describes the experience: “Often, I find the answers to many questions associated with Limerick Lane in the property itself: the hills, the vines, the rocks, the trees, and of course, my family. This would be no different. At home, where my family sleeps, and the original founders of the vineyard slept, covered with grass and flowers at the end of our driveway lies a section of a tree stump. I have passed by the stump hundreds of

Introducing: On the Spot, our new weekly series where you can listen in on perspective from wine industry professionals. Join Outshinery for free on Facebook Live to learn what wineries, wine marketers, and ecommerce teams are talking about in 2020. Put the pros “On the Spot” and get on-point perspective to run your business, sell more wine, and be more in tune to what your audience needs in 2020 and beyond. Join Outshinery’s Facebook Live chats with wine industry experts, each Wednesday at 10 am PST (1 pm EST) on Outshinery’s Facebook page. Week 3 (April 29): Simon Solis-Cohen, Highway 29 Creative "Use Food Pairings & Lifestyle To Market Your Wine" RSVP HERE Week 4 (May 6): Ben Salisbury, Salisbury Creative Group "Why evolution is essential" RSVP HERE Week 5 (May 13): John Lawlor, Label Analytics "How to leverage your label" RSVP HERE PAST EVENTS DId you miss our first two FB Live events? For th