I'm gonna need everybody to stay calm. But I might - might - have a sliver of good wine data news to share with you. The latest Enolytics Snapshot came out this week, reporting on the month of February, and here's the big takeaway: "February's performance reveals an industry adapting to new realities rather than spiraling downward." Now. If you know us at all, you know that Enolytics is not prone to dramatics or exaggeration. "Cautious stability" is what we're calling it in this month's Snapshot analysis. So, again, everybody stay calm. But we think that not "spiraling downward" is a pretty big deal right now, so we're going to hover here for a moment. Please visit our Snapshots page and see for yourself. It's free for everyone to access. You'll see Q1 so far, and the month of February alone, and the last twelve months. Scroll down, and you'll see Wine Club Metrics, and the WISE Triple Score (because yay WISE!)

“Peer to peer.” What are my neighbors doing? How are my neighbors doing, in relation to my winery? I’m all for running your own race, and doing what’s right for your own brand and your own business. I also understand that we live in a tight, relational ecosystem of wine. What’s happening with your peers matters and it can provide important perspective and context for what’s happening with you. This week I’d like to hover over two peer-to-peer perspectives. First up, our latest “snapshot” from January, highlighting key metrics across our entire dataset. For the first time we’re also including the WISE Triple Score, thanks to our newest partnership with the WISE team. Important takeaways from this community snapshot: Wineries gathered more customer data this January than last January, successfully building their databases for future marketing efforts. Winning wineries convert improved data capture and club conversion

Maybe you, too, are feeling the pinch of a tougher market in wine these days. That’s exactly when the right data, and the right use of that data, makes all the difference. Join us to see what the Enolytics team has been building to help you sell smarter, work more efficiently, and stay ahead of the curve. What we'll cover: Marketing Automations & Integrations — Make money while you sleep. Create automated audiences in Enolytics and let us sync with Klaviyo, Mailchimp, and RedChirp to do the heavy lifting Reservation Integrations — View your Tock, Commerce7, or eCellar reservations alongside your sales and marketing data—finally, one place for everything Sell More Now! — We're making it so easy to sell more wine, even your Uncle Bob could do it. Never waste time wondering what wines to pitch again Price Elasticity — Discover which wines have room to move on price—and which ones don't Enolytics Wholesale & RFV — Know

Friends! Happy New Year to you. We're jumping right into 2026 with a special announcement: Enolytics SNAPSHOT just went live. Snapshot is exactly as it sounds: Quick. At-a-glance. Visual. Timely. Gut check. And free. In this case, we'll be snapshotting the wine DTC landscape on the first or second day of every month. Today's snapshot includes all of DTC wine sales in 2025, and also Q4 of 2025, and the month of December 2025 specifically. HERE IT IS. Snapshot is FREE for anyone to access. We've built it to automate monthly, so that you can reliably keep your finger on the business pulse of our industry. Snapshot is another way that Enolytics is giving back to our community, and to helping raise the bar around wine, data and results. I'd love to hear what you think, and how we can make it better. Thank you, as always, for reading and for your interest -- Cathy

Enolytics, the leading data insights company for the wine industry, today announced the launch of Enolytics Live, a new mobile app that gives wineries and wine brands real-time visibility into their daily sales performance across multiple channels — anytime, anywhere. With Enolytics Live, winery teams can now track their key sales metrics on the go through clear, interactive dashboards that auto-update on any mobile device. It’s the first application of its kind that is custom-built for wine brands, bringing mobile access to sales data from legacy systems, bringing a new level of speed and clarity to winery decision-making. “Our mission is to empower wineries to grow through the power of their own data,” said Cathy Huyghe, Co-Founder and CEO of Enolytics. “Enolytics Live is a big leap forward in accessibility and immediacy. Whether you’re at your desk, in the vineyard, or on the road, you can see exactly how your sales are performing