Wineries that are finding traction aren't just grinding harder. They're leaning on better tools. Tools, that is, that do the heavy lifting so that the wineries can focus on what they do best: making great wine and building real relationships with their customers. That's what this free webinar is all about, on Thursday, April 9 at 11 am PST / 2 pm EST. We'll walk you through the specific tools and strategies that are helping wineries grow — even in a down market. Here's a preview of what we'll cover: AI-driven sales suggestions. Our machine learning algorithms look at your customer data and tell you exactly who to call, what wine to pitch them, and when. These are smart, predictive tools for both sales and customer retention that lead directly to increased revenue. Marketing automation that actually works. Set up a highly targeted campaign in about five minutes (minus writing the actual message), with built-in safeguards so you don't overserve your

“Peer to peer.” What are my neighbors doing? How are my neighbors doing, in relation to my winery? I’m all for running your own race, and doing what’s right for your own brand and your own business. I also understand that we live in a tight, relational ecosystem of wine. What’s happening with your peers matters and it can provide important perspective and context for what’s happening with you. This week I’d like to hover over two peer-to-peer perspectives. First up, our latest “snapshot” from January, highlighting key metrics across our entire dataset. For the first time we’re also including the WISE Triple Score, thanks to our newest partnership with the WISE team. Important takeaways from this community snapshot: Wineries gathered more customer data this January than last January, successfully building their databases for future marketing efforts. Winning wineries convert improved data capture and club conversion

First, gratitude. Thank you all, so much, for your tremendous response to our webinar invitation last week. WOW. We aim to offer information that you, our community, find valuable, and we seem to have hit the target. If you haven’t yet, you’re welcome to sign up here.  You'll also see the lineup of topics we’ll cover during the webinar. We’ve invited an awesome slate of industry pros to speak to each topic in turn. The live webinar is happening TOMORROW at 11 am PST.  Yes, we’re recording the session and we’ll send the link around afterward. We’d love to see you. Especially because today we’re SWEETENING THE POT! We have a very special guest who will be joining us at the end of the hour with an announcement that’s two-plus years in the making. Trust me, you will want to hear this. Sign up. Tune in. And use these tools to their fullest in 2026! Thank you, as always, for your interest and support -- Cathy

Maybe you, too, are feeling the pinch of a tougher market in wine these days. That’s exactly when the right data, and the right use of that data, makes all the difference. Join us to see what the Enolytics team has been building to help you sell smarter, work more efficiently, and stay ahead of the curve. What we'll cover: Marketing Automations & Integrations — Make money while you sleep. Create automated audiences in Enolytics and let us sync with Klaviyo, Mailchimp, and RedChirp to do the heavy lifting Reservation Integrations — View your Tock, Commerce7, or eCellar reservations alongside your sales and marketing data—finally, one place for everything Sell More Now! — We're making it so easy to sell more wine, even your Uncle Bob could do it. Never waste time wondering what wines to pitch again Price Elasticity — Discover which wines have room to move on price—and which ones don't Enolytics Wholesale & RFV — Know

Friends! Happy New Year to you. We're jumping right into 2026 with a special announcement: Enolytics SNAPSHOT just went live. Snapshot is exactly as it sounds: Quick. At-a-glance. Visual. Timely. Gut check. And free. In this case, we'll be snapshotting the wine DTC landscape on the first or second day of every month. Today's snapshot includes all of DTC wine sales in 2025, and also Q4 of 2025, and the month of December 2025 specifically. HERE IT IS. Snapshot is FREE for anyone to access. We've built it to automate monthly, so that you can reliably keep your finger on the business pulse of our industry. Snapshot is another way that Enolytics is giving back to our community, and to helping raise the bar around wine, data and results. I'd love to hear what you think, and how we can make it better. Thank you, as always, for reading and for your interest -- Cathy

Enolytics, the leading data insights company for the wine industry, today announced the launch of Enolytics Live, a new mobile app that gives wineries and wine brands real-time visibility into their daily sales performance across multiple channels — anytime, anywhere. With Enolytics Live, winery teams can now track their key sales metrics on the go through clear, interactive dashboards that auto-update on any mobile device. It’s the first application of its kind that is custom-built for wine brands, bringing mobile access to sales data from legacy systems, bringing a new level of speed and clarity to winery decision-making. “Our mission is to empower wineries to grow through the power of their own data,” said Cathy Huyghe, Co-Founder and CEO of Enolytics. “Enolytics Live is a big leap forward in accessibility and immediacy. Whether you’re at your desk, in the vineyard, or on the road, you can see exactly how your sales are performing

From the Desk of Michelle van der Lugt... Do you know what's REALLY scary in the wine world? It’s not ghosts in the cellar... It’s the numbers we’re seeing across the industry. Sales are slowing. Clubs are shrinking. Margins are vanishing faster than you can say BOO! And too many wineries are still guessing instead of knowing. What’s really scary is: Not realizing which customers are slipping away until they’re gone Leaving easy money on the table — from missed reorders, lapsed members, or untapped fans Sending the same message to everyone instead of the right offer to the right person Spending weeks building reports while momentum slips away That’s where Enolytics comes in. Our platform turns your DTC and wholesale data into clear, actionable insights — helping you sell more wine through smarter customer insights, personalized marketing, and real-time performance tracking. Here’s how we turn the scary into success: Spot at-ris

Are you budgeting for guesswork, or are you budgeting for growth? You, too, might be in the middle of budget planning season, and I'd like to respectfully suggest that you consider this question. Guesswork? Or growth? You can anticipate my personal answer. Growth! With help from data analytics. Since it's a budgeting conversation, though, let's talk numbers for a moment. Here are FIVE GROWTH-FOCUSED EXAMPLES that take the guesswork out of whether you should budget for data analytics in 2026. 1. Start with the Lifetime Value (LTV) of your wine club members, multiply it by the number of wine club members you'll retain with the help of a risk analysis model like Enolytics'. $2,000 LTV, say, times 50 club members retained = $100,000 2. For a focused "mini-example," start with a seasonal AOV (Average Order Value) of customers who gifted your wines last year during the month of December. Then multiply that AOV by the number of POTENTIAL gifters in your database

Wine clubs have long been the backbone of direct-to-consumer (DTC) sales. But with shifting consumer expectations and the rise of subscription culture, from streaming services to meal kits, wineries are rethinking the traditional club. Subscription models promise flexibility for customers, stability for wineries, and in many cases, less operational strain. We asked four leading technology providers (Awtomic, Commerce7, OrderPort, and VinSuite) to share their insights on how wineries can successfully add or adapt subscriptions. We also gathered a few winery examples to show how creative models are being used today. This list is in no way exhaustive, there are many winery DTC software/SaaS providers with options, and the landscape is continuously evolving. For a deeper dive, check out this article by WineBusiness Monthly with all the providers, trends, and a very helpful comparison chart. What Are Wine Subscriptions? At their core, wine subscriptions are a modern twist on the tradi

For a few months now, we've been keeping an eye on ROBIN. Robin is the AI tool that we introduced in March this year, that anyone who uses Enolytics can access at any time. Robin is smart, friendly and humble, and she is constantly learning (that is, being trained) from new content and especially from the questions that wineries have asked. This week I'd like to pull back the curtain a bit on what those questions are. Here are six examples. How would I pull a report that shows me how many tasting fees (count) that we collected? How can I build a report showing total Club signups by month, that includes sales associate, Club name, customer first and last names, and email? What features can help me analyze my customer data during the migration to another DTC system? How long will it take to update when I correct missing information? What is the best report to compare the performance of my new distributor in California against the previous one? What specific details or challenges