The Sonoma County airport is named for him, so is a museum and ice rink. Peanuts creator Charles M. Schultz spent 42 years living and working in Sonoma County, with “It’s the Great Pumpkin, Charlie Brown” one of his most famous works. Schultz, during his lifetime, kept an airplane at the airport and was an avid aviator. Snoopy, of course, loved flying too. Schultz was born in 1922 in Minnesota and given the nickname Sparky at a young age. In 1929 the family moved west to Needles, California. The move was said to be prompted by a young cousin’s tuberculosis, which would fare better in a desert climate. Schultz later incorporated Needles into many of his comic strips, particularly those built around Snoopy’s brother Spike, who lived alone in the desert with coyotes and cactus. Their time in the desert was alas short-lived, and Schultz moved back to Minnesota in time for elementary school. This is also where he developed his lifelong passion for ice hockey.

“Lumo has been the linchpin in the re-engineering of our approach to water management.”  Michael and Kara Busselen, the Owners of Woodhawk Vineyards, farm 21 acres of world-class Cabernet Sauvignon for Silver Oak, situated 1,000 feet above sea level, overlooking the Alexander Valley and Russian River at the northern end of Sonoma County. They're also starting to make some of their own high-end Cabernet. Michael and Kara in the vineyard. Over the past couple years, they’ve evolved their irrigation strategy in collaboration with Fruition Sciences and Redwood Empire Vineyard Management, supported by data from a sap flow monitor they have installed in one of their blocks.  The big shift in practice has been getting away from running relatively frequent, short-duration sets and moving toward running longer-duration irrigations less often. “Far fewer but far more strategic,” with the aim of improving the root architecture

“We successfully automated almost every irrigation set last season,” said Andrew Oliver, Vineyard Manager at Antinori. “Lumo’s pump automation is an absolute game changer for our team,” agreed Hunter Emch, Northern Unit Area Manager at Redwood Empire Vineyard Management. REVM and Antinori are two early users of Lumo’s Pump Automation product, a powerful new integration with its smart valve platform that automates irrigation scheduling and execution from end to end. The solution has already been deployed at ranches ranging in size from 60 to 1,300 acres. Real-time, block-level flow and pressure data from Lumo smart valves is used to verify performance, dial in precision, and keep critical infrastructure safe. Over 150 ranches in Napa, Sonoma, the Central Coast, the Okanagan Valley and Washington State are already using Lumo’s precision irrigation system to close their execution gap, increase operational efficiency, and irrigate to plan. In July

Santa Rosa, Calif., August 21st, 2025—Lumo, the leader in precision irrigation technology for specialty crop growers, today announced the launch of Pump Automation, a powerful new integration with its smart valve platform. Select growers on the North and Central Coasts are already using Lumo pump automation to fully automate irrigations from pump to plant on ranches ranging from 60 to 1,300 acres. With block-level irrigation data, advanced safety checks, and verified performance, growers are able to save time and achieve precision across a wider range of irrigation systems and setups than ever before. With Lumo, growers are scheduling irrigations overnight and at off-peak times, without relying on overtime labor or pulling folks away from harvest. Real-time flow and pressure data from Lumo smart valves provides the feedback necessary to dial in precision, optimize which blocks to run at the same time, and minimize damage from dry runs and pressure spikes. “Pump automation i

Lumo, the precision irrigation system growers use to irrigate to plan, has just released their new Irrigation Insights Report titled, Closing the Execution Gap: How Block-Level Irrigation Data Drives Profitability. The report presents first-of-its-kind block-level irrigation data collected from more than 4,500 irrigation events across hundreds of premium vineyard blocks in Napa and Sonoma over the course of the 2024 growing season. The central finding is that irrigation system performance is highly variable at an individual block level—one in ten irrigations miss their target volume by 50% or more and three in four irrigations miss by 10% or more. This lack of precision hurts growers’ ability to execute irrigations to plan and is costing them thousands of dollars an acre in lost productivity. The good news is that the report also highlights four data-driven strategies winegrape growers can adopt to dial in their irrigation precision and produce better crop outcomes. &ldqu

Sonoma, CA, April 22, 2025 – Free Flow Wines announced the winners of the 12th annual KEGGY Awards, honoring wine on tap leaders for their extraordinary environmental impact and commitment to sustainability. For the first time, the awards are being celebrated in April to align with Earth Month, reinforcing Free Flow’s mission to drive a more sustainable future for the wine industry with reusable steel kegs – a truly zero-waste package. Additionally, Free Flow expanded award categories this year to also recognize winery partners who have saved over 50K and 2MM bottles from the landfill.  “We changed the award schedule to Earth Month to reflect one of our core values: sustainability.” said Rich Bouwer, CEO of Free Flow Wines. “It is an exciting time to be talking about our wine on tap partners. Despite ongoing challenges in the alcohol beverage sector, keg shipments through Free Flow Wines have continued to grow—proving that wine on tap is n

How do you know if your vineyard blocks are actually receiving the right amount of water? If you’re like most growers today, you have no easy way to verify volumes at a block level because you don’t have the data.  This lack of visibility, along with infrastructure issues and labor constraints, leads to something called The Irrigation Execution Gap—a gap between your planned volumes and the volumes your vines are actually getting in the field.  This gap holds growers back, hurting crop quality and yield while increasing costs.  Join us for this webinar on April 3rd, where Josh Zoland, Senior Program Manager at Lumo, and Hunter Emch, Northern Area Unit Manager at Redwood Empire Vineyard Management, will show you how to:  Use block-level flow data to understand your irrigation system’s performance  Automate your irrigation scheduling and execution to remove labor constraints  Achieve block-level irrigation precision across every ranc

HEALDSBURG — The owners and management at Michel-Schlumberger Wine Estates at 4155 Wine Creek Road pay particular attention to sustainability in the winery and vineyard, where the company has made significant strides in solar energy efficiency and water conservation. “Our reservoir is filled by winter and spring rains, and provides 100 percent of our water needed for irrigating our vineyards, thus eliminating the need to divert much-needed water from our drought-depleted rivers and streams,” said Chief Financial Officer Jeff Cummings. “Today we have a solar energy system providing 99.9 percent of our electricity needs. The only exception is a single water pump powered by a separate line. "We haven’t paid a penny for power since turning on this system". Excess electricity produced by this solar array is fed back into the grid, and our invoice from PG&E showed a big credit on the first anniversary after installing the panels. For us, this is z

More Than 220,000 Acres in California are Enrolled in FFF Program  NAPA, Calif. (November 25, 2024) – Thirty-two winegrape growers and wineries from Sonoma, Napa and Mendocino counties have been recognized with the Founders’ Award from the Fish Friendly Farming Certification program for achieving and maintaining certification for more than 20 years. In 1999, the Fish Friendly Farming Certification program was created to protect and enhance the Russian River watershed in Sonoma County. Soon, it was expanded with a specific program tailored for Napa County and other regions. Today, more than 220,000 acres located in thirteen counties in California are enrolled in the innovative program that improves water quality and wildlife habitat. “The Fish Friendly Farming certification has become very popular among winegrowers as a sustainable certification program because it is highly effective in improving water quality and restoring fish and wildlife habitat,&rd