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Wine Industry Advisor is proud to announce marketer, teacher, mentor and entrepreneur Elizabeth “E” Slater as one of our Wine’s Most Inspiring People Award recipients! Over a more than 30-year career, Slater has honed her wine marketing skills to razor sharpness and then shared her knowledge as a teacher, speaker, consultant and industry advocate.
January 17, 2023
Wine Industry Advisor is proud to announce marketer, teacher, mentor and entrepreneur Elizabeth “E” Slater as one of our Wine’s Most Inspiring People Award recipients! Over a more than 30-year career, Slater has honed her wine marketing skills to razor sharpness and then shared her knowledge as a teacher, speaker, consultant and industry advocate.

By Elizabeth Hans McCrone A plethora of adjectives have been used to describe Elizabeth “E” Slater, owner of In-Short Direct Marketing, a premier, coast-to-coast, wine industry consulting business: inspiring; dynamic; […]

MIP AwardsMost Inspiring PeopleElizabeth Slater@in-short-direct-marketing
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Through her Vida Valiente Foundation, she’s raising funds and recruiting mentors to help disadvantaged college students stay the course and earn their degrees — from Stanford University, no less! It’s a cause near to her heart: “There are people whom you come across that take a chance on you, and that can really change the trajectory of your life,” Cueva Drumwright observes. “We want to expand [our students’] view about what’s possible.” Congratulations Susana!
January 11, 2023
Through her Vida Valiente Foundation, she’s raising funds and recruiting mentors to help disadvantaged college students stay the course and earn their degrees — from Stanford University, no less! It’s a cause near to her heart: “There are people whom you come across that take a chance on you, and that can really change the trajectory of your life,” Cueva Drumwright observes. “We want to expand [our students’] view about what’s possible.” Congratulations Susana!

By Elizabeth Hans McCrone Vida Valiente. In English, it translates to Valiant Life. According to Susana Cueva Drumwright, co-founder of Vida Valiente Estate and its corresponding Vida Valiente Foundation, the […]

MIP AwardWine's Most Inspiring People AwardSusana Cueva DrumwrightVida Valiente Estate
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Wine Industry AdvisorWine Industry Advisor
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Experts Say Robust Ecommerce Programs Are Key to Wine Industry Survival in Foreseeable Future 
January 27, 2021
Experts Say Robust Ecommerce Programs Are Key to Wine Industry Survival in Foreseeable Future 
While fourth quarter numbers are still being crunched and the gains and losses of 2020 have yet to be fully tabulated, one thing is crystal clear: online sales of wine and other alcoholic beverages made a huge difference in a year wreaked by the havoc of Covid and a wildly unpredictable economy... The post Experts Say Robust Ecommerce Programs Are Key to Wine Industry Survival in Foreseeable Future  appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/01/27/robust-ecommerce-programs-key-wine-industry-survival?utm_source=rss&utm_medium=rss&utm_campaign=robust-ecommerce-programs-key-wine-industry-survival Published Date:Wed, 27 Jan 2021 21:00:27 +0000 
Elizabeth Hans McCroneJim AggerWineDirect
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Wine Industry AdvisorWine Industry Advisor
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Business “Resiliency” Critical to Economic Success for Wine Industry During COVID-Era Challenges and Beyond
December 21, 2020
Business “Resiliency” Critical to Economic Success for Wine Industry During COVID-Era Challenges and Beyond
By Elizabeth Hans McCrone We’re all familiar with the saying that “when the going gets tough, the tough get going,” but for an industry that was turned on its head this last year by the ravages of Covid-19, the better adage might be “adapt or die.” That’s at least according to Stephen Rannekleiv, the Beverages […] The post Business “Resiliency” Critical to Economic Success for Wine Industry During COVID-Era Challenges and Beyond appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/12/21/business-resiliency-critical-to-economic-success?utm_source=rss&utm_medium=rss&utm_campaign=business-resiliency-critical-to-economic-success Published Date:Mon, 21 Dec 2020 20:39:47 +0000 
Bold PredictionsElizabeth Hans McCroneRabobankStephen Rannekleiv
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