WHAT YOU NEED TO KNOW  As we passed the end of January, were you prepared for the changes happening in the email marketing realm, courtesy of the giants Google and Yahoo? These email overlords have a set of new deliverability standards that you MUST have adhered to as of February 1st, or risk being silenced. If you’re using or delivering to Gmail, Google Workspace, Yahoo, Yahoo Business Email, or AOL, you’re on the list. Google and Yahoo command a whopping 2 billion active users collectively, and thirty percent of the world’s daily email traffic flows through Gmail. So pretty much everyone’s invited to this party, and not attending could land you in spam folders, so pay attention. But worry not, you have WGM nerds in your corner. We have broken down the requirements for you to forward to your internal tech chick/dude. (Or if you are lacking one, we can handle it for you.) Read on for the 411. The new guidelines: 1. EMAIL MARKETERS MUST AUTHENTICATE THEIR E

Afternoon Brief, May 16th

Bill to Expand Wine, Beer Licenses Opposed by ‘Packies’: The state's package store industry is digging in for another fight against "Big Alcohol" over efforts on Beacon Hill to deregulate the tightly controlled alcoholic beverages market...