Join Commerce7 and RedChirp on May 15 at 10am PT/1pm ET for a practical conversation on email and SMS strategies built for wineries. Whether you're just getting started with digital outreach or looking to sharpen what you're already doing, you'll walk away with ideas you can put to work right away. Register Now

Coursey Graves had been operating Commerce7 for several years, but its potential was largely untapped. Once they paired a modern digital marketing approach with a high-converting website, and began using Commerce7 more intentionally as the backbone for reservations, segmentation, and customer data, they were able to move quickly, test what was working, and turn insight into real growth. We recapped all of it — every tactic, every tool, every lesson learned — in a full blog post. Read it here: https://hubs.li/Q04fB7SK0

Winery leaders and industry experts explore the strategies shaping the future of wine sales. The wine industry narrative over the past two years has been dominated by decline: falling consumption, shrinking distributor portfolios, and weakening consumer loyalty. The headlines suggest an industry in freefall. But the reality is more nuanced - and more useful. Yes, overall wine consumption continues to face pressure. Consumer behavior is fragmenting in ways that challenge traditional approaches. But the full story isn’t simply decline. It’s divergence. Some wineries are still growing. Some categories are holding steady while others contract. Some sales channels are thriving while others struggle. The difference often comes down to whether wineries have adapted their strategies to match the market that exists today, not the one that existed three years ago. At Wine Industry Network’s Annual Wine Sales Symposium on May 13, Dr. Chris Bitter will present research on what’s actually happening

If something is going to break this season, it won’t happen today. It’ll happen on your busiest day.  Spring is here — and for wineries, that means things are about to ramp up fast: More visitors. More orders. More shipments. More pressure on your systems. By the time something breaks, it’s already too late to fix it easily. So here’s a simple check most wineries overlook: Place a test order on your own website today. Go through the full experience like a customer: Is checkout fast and easy? Do discounts and club pricing apply correctly? Does the confirmation feel clear and professional? Does the order flow cleanly into your system? You’d be surprised how often this reveals small issues — before they become big problems. Many wineries are upgrading to Shopify for a faster, more modern storefront. And with Activ8 Commerce, that experience is fully connected and seamless — your orders, club activity, POS, and reporting all st

Spring is here. And as things pick up, decisions need to happen faster.  What’s selling. Who’s buying. What’s working — and what’s not. The challenge isn’t a lack of data. It’s having the right data, in one place, when you need it. With Activ8 Commerce, your reporting connects everything: POS activity Online orders Wine club performance Customer behavior All in one system. No exporting from multiple tools. No guessing. No waiting. Just clear, actionable insight — so you can make decisions with confidence, even during your busiest days. Because when your storefront, shipping, and operations are connected, your data finally makes sense. And when your data makes sense, your business runs differently. This is what Calm Commerce looks like.   Start PRO for just $29/month Book a demo Sign up by April 30 to take advantage of this offer.  From discovery (Shopify + AI) to delivery (Vinoshipper), everything feeds into one system - so y

Your Storefront Isn't The System. This is. Spring is here. And as things get busier, one thing matters more than anything else: Control. Many wineries are upgrading their online experience with Shopify - and for good reason. It delivers a fast, modern storefront and a better buying experience. But your storefront isn’t your system. Your business depends on what happens behind it — your orders, club activity, customer data, and reporting. That’s where Activ8 Commerce comes in. Our smart Shopify integration gives you the best of both worlds: A modern storefront on the front end, with complete control and visibility inside Activ8. Your data stays centralized. Your operations stay connected. Your team stays in control. And when the orders start coming in, everything needs to flow all the way through — including shipping. That’s why we’ve also introduced our Vinoshipper integration, helping wineries streamline com

Wine club churn has always been a challenge, but the stakes are even higher as the direct-to-consumer (DtC) wine shipping channel has entered a period of sustained contraction. With 2025 seeing the largest year-over-year declines in both DtC wine shipment volume and value — according to the 2026 Direct-to-Consumer Wine Shipping Report — the channel is smaller, more concentrated, and increasingly reliant on a pool of higher-end customers. Stabilizing revenue in this environment means wineries must be more focused than ever on retaining customers in your winery’s wine club. In practice, churn rarely begins with a cancellation request. It typically starts with subtle changes in behavior that are easy to overlook in standard reports. This webinar will discuss: What those signals are — where and how to look for them How early churn forecasting differs from traditional churn reporting Which member behaviors tend to signal increased churn risk before cancella

Shipping That Just Works Spring is around the corner. And with it comes more shipments, more compliance checks, and more pressure on your shipping process. This is where things can get complicated — fast. That’s why we’re excited to introduce our new Vinoshipper integration, now available in Activ8 Commerce. With this integration, you can streamline direct-to-consumer shipping while keeping your orders, customer data, and reporting fully connected. No workarounds. No disconnected systems. No extra steps.  At the same time, many wineries are upgrading their online storefront with Shopify — and with the rise of AI-driven discovery, how customers find your brand online is changing fast. We explain what this shift means (and why it matters) here: The Search Budget Arms Race Is Over  Because when the season gets busy, everything needs to work together — from discovery to delivery. This is what Calm Commerce looks like. "

Five years ago, running a winery on Shopify meant duct-taping a lot of things together. Great for e-commerce. Okay for DTC. Difficult for wine clubs. Not really designed for tasting rooms. That's changed. The combination of Shopify's platform investments and a handful of wine-specific apps has created something genuinely new: a single operational stack that connects your tasting room, your wine club, your online store, and your loyalty program under one customer record. That convergence has real operational consequences — and it's why an increasing number of wineries are consolidating everything onto Shopify. Here's what's actually different. Your Card on File, Finally Done Right One very frustrating limitation of running a winery business on Shopify used to be simple: Shopify didn't let you vault a customer's payment card and charge it later for anything other than a subscription — not from your POS or your back office or sales team for one-tim

What if compliance and shipping just… worked? Activ8 Commerce has launched a new Vinoshipper integration, designed to eliminate the complexity of compliance and make direct-to-consumer shipping seamless across every sales channel. Built in direct response to customer demand, this integration connects Activ8 Commerce with Vinoshipper—a trusted compliance-first platform used by wineries, distilleries, cideries, and meaderies since 2006 to navigate the ever-changing regulatory landscape. What this means for producers No new systems. No workarounds. No extra steps. With the Activ8 + Vinoshipper integration: Orders from POS, club, wholesale, Shopify, and allocations are automatically checked for compliance Orders that don’t meet compliance requirements are stopped before they process Teams continue working exactly as they do today—no retraining, no disruption Shipping and compliance are handled seamlessly in the background All it takes is selecting the “V