Dry January is no longer just a health challenge or a new-year reset—it’s a global movement. But here’s the kicker: savvy brands know that real success in the no- and low-alcohol (No/Low) category comes from building momentum well beyond one month. At BevZero, we help our clients turn the buzz of January into a sustainable, year-round beverage strategy using expert product development, cutting-edge dealcoholization services, and full-spectrum beverage solutions. Let’s talk about how. Why Dry January Is Only the Beginning Dry January consistently delivers a spike in consumer interest, online searches, and sales for No/Low products—especially non-alcoholic wines, beers, and spirits. But interest doesn’t flatline in February. In fact, there are multiple high-impact moments throughout the year where brands can meet growing demand: Spring (March – May): Holidays like St. Patricks, Easter, and Mothers Day can be a great time to provide low or no

The no-alcohol/non-alc category within the beverage industry is on fire. Nielsen reported this year that “as of August 2022, non-alcoholic wine took up 13.4% of sales, with a market worth $52.04 million, up +23.2% from a year ago and non-alcoholic spirits took up 1.3%, worth $5.03 million, up +88.4% from a year ago.” This is obviously a growing trend.  With Dry January just around the corner, now is the time for non-alcoholic brands to set up distribution channels and get products to market. LibDib offers a very flexible model for these brands and has been helping numerous non-alc brands expand their trade customer base.  While LibDib is a three-tier distributor, the regulatory environment is different for non-alc brands and the benefits (amazing shipping rates) and the economics of LibDib really works for non-alc Makers. LibDib offers competitive shipping rates due to our excellent LibShip rates and without alcohol regulations, Makers can get live immediatel