2024 Sonoma Carneros Pinot Noir One of this month’s standout bulk wine listings on the WIN Marketplace is a 2024 Sonoma Carneros Pinot Noir — a great example of the quality wines currently being offered directly by producers on the platform. If you’re a buyer sourcing Pinot Noir for upcoming vintages, blending programs, or production planning, this listing is worth a closer look. Full details, specs, and direct seller contact are available on the Marketplace: View Listing Thinking Ahead to Your Own Wine or Grape Sales? As planning continues for the year ahead, the WIN Marketplace is a valuable channel for producers and growers looking to sell bulk wine or grapes and connect directly with qualified buyers. Whether you’re offering finished wine, planning ahead for grape sales, or preparing to list future availability, creating a listing early helps build visibility and start conversations sooner: Build early visibility Control your pricing and messaging Conn

Dry January is no longer just a health challenge or a new-year reset—it’s a global movement. But here’s the kicker: savvy brands know that real success in the no- and low-alcohol (No/Low) category comes from building momentum well beyond one month. At BevZero, we help our clients turn the buzz of January into a sustainable, year-round beverage strategy using expert product development, cutting-edge dealcoholization services, and full-spectrum beverage solutions. Let’s talk about how. Why Dry January Is Only the Beginning Dry January consistently delivers a spike in consumer interest, online searches, and sales for No/Low products—especially non-alcoholic wines, beers, and spirits. But interest doesn’t flatline in February. In fact, there are multiple high-impact moments throughout the year where brands can meet growing demand: Spring (March – May): Holidays like St. Patricks, Easter, and Mothers Day can be a great time to provide low or no

If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketing. We see a flurry of emails, social posts, pop-up bundles, and panicked “last chance for shipping!” reminders that make even Santa unsubscribe. But behind all that glitter and noise sits something actually useful: data. And data, unlike mistletoe or tinsel, ages beautifully—if you know how to use it. Day 1: The Ghost of Open Rates Past Let’s start with the easy one. You sent fifteen emails between Thanksgiving and New Year’s, and shocker—open rates dropped after the first week. This isn’t your subscribers turning into Grinches; it’s list fatigue. Consumers are bombarded with messages from every brand they’ve ever accidentally clicked “subscribe” on. The fix: cut your frequency, not your revenue. Segment your list by engage

Wine Road Elects Six New Board Members, Including New President Infusion of leadership marks one of the largest board transitions in recent years Healdsburg, CA, May 30, 2025 — Wine Road, the premier association of wineries and lodgings in Northern Sonoma County, is pleased to announce the election of six new members to its Board of Directors—one of the largest board transitions in the organization’s recent history. Typically electing just two new members per term, this year’s changes reflect a unique and exciting chapter for Wine Road, bringing fresh perspectives and renewed energy to its mission of promoting Northern Sonoma County as a world-class wine destination. The newly elected board members are: Julie Pedroncelli St. John, President, Pedroncelli Winery As a third-generation member of one of Sonoma County’s iconic Italian winemaking families, Julie brings decades of experience and deep roots in Dry Creek Valley. Pedroncellis have farmed the region s

Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, trending concepts, and fresh ways to tie into wine holidays and cultural moments. Whether you tackle five campaigns or all 60, you’ll find plenty of ways to connect with your audience, build loyalty, and sell more wine. January – Fresh Starts and Cozy Comfort Start the year by replenishing wine racks, embracing wellness trends, and celebrating comfort. Restock the Wine Rack: Give customers a reason to restock their post-holiday shelves with irresistible case discounts. January Blues Buster: Warm up dreary winter days with a winery marketing campaign focused on bold reds and bubbly wines paired with hearty recipes. Dry January Wellness Kits: Stay on-trend with non-alcoholic bundles featuring sparkling water, herbal teas, and a voucher for tastings next month. Super Bowl Prep: Fo

It’s not about you; it’s about them. It’s happening. We can’t stop it. Dry January—a month-long challenge to reset drinking habits—has become a global trend. Initiated as a time for people to reflect on their relationship with alcohol, create healthier routines, and begin the year with mindfulness at the forefront, it can be a challenging time in an industry relying on consumption, with many consumers stepping back from wine and spirits entirely. But here’s the thing—Dry January doesn’t have to be a buzzkill. In fact, it’s a golden opportunity to connect with your audience in new, fresh, and meaningful ways While the idea of a booze-free month sounds noble, reality often paints a different picture. According to CivicScience, about 41% of adults in the U.S. planned to participate in Dry January in 2023. The reality is 16% managed to do so all month. For wineries, this isn’t bad news—it’s a window of opportu

Afternoon Brief: WMC Announces Member Webinar on 2025 Wine Market and the Popularity of NoLo Wines

What are the opportunities to sell wine in 2025? With the year starting with Dry January, there is a possibility to reframe this as Joy January. This is because there are positive and inclusive ways to communicate with consumers during this first month of the year and the eleven following months...

“Tasting Room Traffic is Down” or “Ecommerce Lowest Since 2019” or “Wine Club Attrition at All Time High” – these are not subject lines we’re unfamiliar with lately. There is a lot of doom and gloom being reported highlighting downward trends. However, as an industry, we’re prevailing and seeing a lot of positives within and collectively with the individual DTC channels. Now, more than ever, is the time to break down silos in winery DTC channels. If we are going to survive, let alone thrive, we need to work together. The adage “when the tide rises, all boats rise” has never been truer. This applies to inter-winery, intra-winery, and within the larger communities to which we belong. Often, there are deep-seated territory fights within a single winery, otherwise known as ‘The Channel Wars’. It may be from competing priorities, a fight for resources or attention of senior leadership, or from a personality con

     Wine Road Unveils Exciting New Ambassador Program to Celebrate Sonoma County!  For Immediate Release  February 15, 2024  Northern Sonoma County, CA – It's not just any road; it's the Wine Road! We're thrilled to announce a new way for wine lovers, educators, and hospitality heroes to dive deep into the world of Sonoma County's liquid treasures. Drumroll, please... introducing the Wine Road Ambassador Program! 🍇🎉  Almost as rich as a glass of vintage Cabernet Sauvignon, Wine Road's history stretches back nearly half a century. We've spent decades helping folks saunter through Sonoma County's awe-inspiring vineyards, and now we’re serving up an opportunity to get even closer to the magic that makes our corner of the world so sip-worthy.  Whether you're a local hospitality maestro, a wine educator with a thirst for viticulture knowledge, or a wine enthusiast plotting your next escapade among the vin