In this episode, George sits down with Dr. Liz Thach, MW, President of Wine Market Council where she shares her incredible journey through the world of wine and education. From her adventurous upbringing, including writing a children’s book inspired by her father’s crane research, to her groundbreaking achievement as the first woman in California to earn the Master of Wine title, Liz’s story is one of passion and perseverance. She reflects on her transition from the corporate world to teaching at Sonoma State University and her love of exploring regional wine cultures while traveling the U.S. and abroad. Tune in to hear how Liz’s dedication to education, innovation, and listening to life’s opportunities has shaped her remarkable career in wine.

Afternoon Brief: How TikTok Could Transform the Wine Industry

Within hours of TikTok announcing that it would allow alcohol advertising in North America, alcohol companies began running recruitment ads for TikTok specialists. Whats surprising is how few wine companies joined in...

Turning the Tables on Dr. Liz Thach, MW

By Carl Giavanti Dr. Liz Thach, MW, is a freelance wine writer, wine market expert, researcher, educator and consultant based in California’s Napa and Sonoma counties. She is an award-winning […]