You know how we're always saying that data is only powerful if you know what to do with it? Well, we just made it a whole lot easier to do exactly that. Enolytics and Wine Industry Sales Education (WISE) are officially partnering up—and we couldn't be more thrilled about the benefits and value that this partnership will bring to our clients and colleagues. Here's the deal: We've watched our customers dig into their data, uncover incredible insights about their buyers, and then ask the very reasonable question: “Okay! Um. Now what?” WISE has the answer. WISE is the gold standard in DTC sales education and coaching, and together we're creating an experience that moves you from insight to action faster than ever. Our platform shows you who your customers are, what they're buying, and where the opportunities are hiding. WISE brings the expertise to help your team act on all of that—confidently, strategically, and with real results.

Reporting should tell you what to do next Most platforms offer reports. What wineries often struggle with is turning those reports into action. Common challenges we hear: Reports live separately from CRM Insights don’t translate into marketing or follow-up Financial data requires manual reconciliation Teams still rely on spreadsheets to connect the dots That’s where platforms begin to feel limiting. Activ8 Commerce reporting is built to be actionable. Sales, club activity, customer behavior, and eCommerce data all live in one system — so reporting connects directly to CRM, marketing, and operations. What that enables: Identify high-value or at-risk customers act on them immediately See which channels drive club growth target smarter campaigns Understand performance across POS, clubs, eCommerce, and Shopify without stitching data together And because Activ8 integrates directly with QuickBooks and QuickBooks Online, financial reporting stays aligned too —

Not gonna lie. I’d never thought about it in quite that way. But when I got to talking with a friend this week about his work building social media content at a well-known winery, I wondered why it took me so long to connect the dots. Between a winery’s DTC data, that is, and their social media content. Here are a few ideas we’ve been brainstorming, to describe what I mean. Have you ever compared your socials’ analytics with the demographics of your customer segments? People who buy through your website, for example, or who respond particularly well to outreach via text.  Who are these customers, in terms of gender, age group and location? Your DTC data has a lot of granularity about those specific segments, and many others. Is your social media content aligned? Let’s say your data tells you that sales are lagging behind of the most recent release of your Sauvignon Blanc. What can your DTC data tell you about sales of previous vintages of that wine?

GMH Builders is a prominent construction company in Northern California's Wine Country that specializes in building boutique resorts and wineries. Our team consists of skilled and experienced professionals who are committed to delivering top-quality construction services to our clients. GMH Builders has an excellent track record of success, having completed several award-winning projects. We strive to provide our clients with the best possible experience, from the initial consultation to the completion. We aim to become a trusted partner for anyone seeking a reliable and experienced construction company to help them realize their dream projects. Experience GMH Builders has a wealth of experience in delivering hospitality and winery projects. Whether you have plans to expand your current operational hotel resort or construct a brand new winery production facility, our team of construction experts is here to assist you in developing a project approach that will help you achieve

Is your AVA Association, Winery Association, or group of winery partners looking for an affordable way to refer customers to one another? HipMaps offers a solution that engages visitors of all generations: a custom, personalized map of your group’s members that can both be printed and used in the HipMaps interactive app. In the HipMaps app, guests see their real time location right on your map, read your curated comments about each winery on your map (“Specializing in Rhone varietals, they have a lovely view from their tasting room”), link directly to websites, and get directions. Millennials, and younger generations in general, prefer digital solutions over paper. On the other hand, older generations often still appreciate paper brochures, maps and other materials. HipMaps makes all the generations happy by offering custom maps that are accessible both on our user-friendly HipMaps app and in print. A HipMap is the perfect tool for promoting awareness of the wineries

Millennials, and younger generations in general, prefer digital solutions over paper. On the other hand, older generations often still appreciate paper brochures, maps and other materials. HipMaps makes all the generations happy by offering custom maps that are accessible both on our user-friendly HipMaps app and in print. In the HipMaps app, guests see their real time location right on your map, read your curated comments about each place that you highlight, link to directly websites, and get directions. Personalized Maps Tailored To Your Needs Every HipMap starts as a blank slate and is versatile to meet your goals. Your unique HipMap includes locations and highlights YOU choose, exactly what you would like to say about each location, and is designed in your style and branding. No two HipMaps are the same!   Because of HipMaps’ versatility, they are great for winery associations, AVA associations, informal groups (e.g. boutique wineries in a particular area), wineries wi

We've made it through the gauntlet of annual conferences that dot the calendar from January – May each year. This year we’ve noticed two trends. First, every conference seems to have at least one session on the importance of understanding your customer. If there is anything we’ve learned since COVID is that customers are precious and treating them with deliberate consideration with the goal of fostering a genuine connection with your audience not only helps you with the immediate sale at hand but saves you time and money on future sales. ALL ABOUT ACQUISITION & DATA Then how do you explain the second noticeable theme this year which is the continual chorus of wineries looking to acquire customers? How are these two seemingly unrelated threads tied together? The answer lies in the insight that to find the right consumers externally, you need to be aware of who your best customers are internally. Here are five key tips and best practices to help you create and