In this episode of the WIN Insider Series, George Christie sits down with Dominic “Dom” Engels, the newly appointed CEO of Bronco Wine Company, one of the largest family-owned wineries in the U.S. Dom shares his unconventional path into the wine industry, shaped by leadership roles at The Wonderful Company, Stone Brewing, and Revolution Foods. He offers a candid perspective on how the wine industry must evolve to stay relevant—by embracing innovation, agility, and a modern leadership mindset. Dom discusses Bronco’s transition from founder-led management to a more professionalized structure, and how the company is working to build an enduring institution beyond its roots. From generational shifts and changing consumer preferences to the need for clarity, focus, and bold decision-making, this conversation dives deep into what it takes to lead—and adapt—in a time of transformation.

Santa Rosa, CA - March 15, 2025 - BevZero, a global leader in beverage de-alcoholization and product development solutions, has announced that it will resume management of the Santa Rosa facility as Bronco Wine Co. focuses on winemaking.  This transition represents an exciting opportunity to enhance operational efficiency and focus on the long-term success of the facility. Bronco Wine Co. took on management of the BevZero Santa Rosa, CA location as part of a broader portfolio of Wine Hooligans assets acquired in February of this year. As part of the acquisition, Bronco Wine Co. had initially planned to integrate the management of the Santa Rosa facility into its operations. However, after further evaluation, both organizations determined that BevZero, with its specialized expertise in advanced beverage processing and innovation, is best suited to oversee the facility's future growth and success. This transition will allow Bronco Wine Co. to remain focused on its core business