For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a better way: loyalty points programs. Retention, without discounting, comes from making customers feel known, valued, and part of something special. They’ll stay not because it’s cheaper, but because it’s theirs. Instead of discounting away margin, wineries can encourage repeat visits and purchases by offering rewards that feel aspirational, personalized, and memorable. Loyalty points add up over time, giving guests a reason to come back again and again, all the while protecting your brand’s premium image. 10 Reasons Why Loyalty Points Work Shift from price to experience. Points reward frequency and engagement, not bargain hunting. The program should reinforce experience, access, and emotional loyalty, not

Afternoon Brief, June 18th

California Fire Season Starts Early: At least nine wineries in Sonoma County's Dry Creek Valley were evacuated Sunday by a fast-moving wildfire. Another 13 wineries were facing an evacuation warning, depending on how fast the fire spreads...

History: TONNELLERIE BILLON SA was founded in 1947 by Gaston BILLON and is located in Beaune Burgundy. The cooperage was purchased by the Damy family to become the sister cooperage of Meursault's Tonnellerie DAMY. Positioned in the Côte de Beaune and Côte de Nuit's largest city; Beaune, the cooperage has built a strong reputation amongst BurgundToday Tonnellerie Billon annually produces around 10,000 barrels a year and has 2 hectares dedicated for wood seasoning, 2 hectares for barrel production, and a 4,000 square meter shop workshop that employs 20 coopers. The current CEO of the cooperage, Vincent Damy was awarded the prestigious "Meilleur Ouvrier de France" title in 2007 and overseas production at Tonnellerie Billon. y chardonnay and pinot producers.   Today: Tonnellerie Billon annually produces around 10,000 barrels a year and has 2 hectares dedicated for wood seasoning, 2 hectares for barrel production, and a 4,000 square meter shop workshop th

Junior Accountant

Title: Junior Accountant Reports to: Senior Accountant Overview: Maisons Marques & Domaines USA Inc. (MMD USA) was foun...