Join leading wine industry attorneys, winery owners, and professionals for a focused half-day panel discussion. Panelists include: Arnaud Joubert - Légi Conseils Bourgogne Mario Zepponi - BMO Howard Bailey - Arch + Beam Pete Danko - Portland Business Journal Michael (“Mikey”) Etzel - Beaux Frères Winery Janie Brooks Heuck - Brooks Winery Barbara Gross - Cooper Mountain Vineyards David Millman - Domaine Drouhin Rusty Field - Domaine Serene Adam Campbell - Elk Cove Winery JB Rivail - Ponzi Vineyards What you’ll gain: Practical strategies to manage financial and operational risk Insights on protecting assets in a shifting market Real-world perspectives from industry leaders and advisors Actionable steps to strengthen stability and long-term positioning May 12, 2026 7:30 a.m. - 8:15 a.m.  Check-In & Breakfast 8:15 a.m. - 12:30 p.m. Program The Allision Inn & Spa 2525 Allison Lane  Newberg, OR 97132 Register Here

For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a better way: loyalty points programs. Retention, without discounting, comes from making customers feel known, valued, and part of something special. They’ll stay not because it’s cheaper, but because it’s theirs. Instead of discounting away margin, wineries can encourage repeat visits and purchases by offering rewards that feel aspirational, personalized, and memorable. Loyalty points add up over time, giving guests a reason to come back again and again, all the while protecting your brand’s premium image. 10 Reasons Why Loyalty Points Work Shift from price to experience. Points reward frequency and engagement, not bargain hunting. The program should reinforce experience, access, and emotional loyalty, not

This summer, we’re bringing together winery leaders, DTC experts, and industry partners for a powerful event series focused on turning customer data into real sales growth. The road to stronger wine sales starts with smarter customer data Each session in this DTC Master Series is packed with practical insights and real-world strategies tailored for winery teams ready to level up their sales through a CRM-first approach. You’ll walk away with: Clear next steps to activate your data and deepen customer relationships Proven tactics for personalizing customer experiences at scale Real examples of how winning wineries are using data to grow loyalty and lifetime value Stops in this series Healdsburg, CA - Little Saint August 18, 1-4pm / RSVP Now Paso Robles, CA - Cass Vineyard & Winery August 27, 1-4pm / RSVP Now Willamette Valley, OR - Domaine Serene September 10, 1-4pm / RSVP Now Who should attend These events are designed specifically for winery leaders looking

After navigating our client’s business and company growth during the last two roller-coaster years, I was ready for a significant break. Armed with credits from two canceled vacations and many pent-up credit card miles, I cashed in for an extended European visit in July. While there, my husband and I traveled to and stayed in four major wine-tasting regions: Alsace, Champagne, Burgundy, and the Rhine/Mosel. While there are countless and apparent differences between how France, Germany, and the US promote tourism and sell wine directly to customers, there are equal similarities if you look hard enough. As a native of Napa, wine tourism and marketing wash over me. But, on this trip, I found myself in the rare role of a focused tourist. So, I became aware of the marketing cues and delivery vehicles and noted what worked, and what didn’t.  HERE’S SOME OF WHAT I LEARNED: 1. YOU CAN’T JUDGE A BAGUETTE BY ITS CRUST. If I were to ask you to paint a picture of your idea

Afternoon Brief, February 2nd

Napa Valley Farmworker Foundation, Napa Valley Grapegrowers, Partner with UCCE to Support Equitable Working Conditions for Farmworkers: The Napa Valley Farmworker Foundation (FWF) and Napa Valley Grapegrowers (NVG) are partnering with the University of California Cooperative Extension (UCCE) on a farmworker-focused, Job Satisfaction Survey. The outcome of the survey will be used to improve the well-being of farmworkers by promoting equitable working conditions...

Domaine Serene seeks an experienced, driven Winery Specialist to build relationships and inspire customers on their wine journeys. We are looking to hire the best of the best—a hardworking and dependable team player, eager to learn and excel. The Winery Specialist is a seasonal, hourly position with highly competitive pay and eligible for our generous incentives with opportunity for advancement. We offer a deep education in Oregon and Burgundian wines, and a rewarding career growth path for top performers. See more details and apply here:https://www.wineindustry.jobs/jobs/54256080-winery-specialist-at-domaine-serene-vineyards-winery

Domaine Serene seeks an experienced, driven Kitchen Manager to build relationships and inspire customers on their wine journeys. We are looking to hire the best of the best—a hardworking and dependable team player, eager to learn and excel. The Kitchen Manager is a full-time, benefitted position with highly competitive pay, eligible for our generous incentives and bonuses with opportunity for career advancement. We offer a deep education in Oregon and Burgundian wines, and a rewarding career growth path for top performers. See more details and apply here:https://www.wineindustry.jobs/jobs/54256370-clubhouse-kitchen-manager-at-domaine-serene-vineyards-winery

Domaine Serene seeks an experienced, driven Hospitality Support professional to build relationships and inspire customers on their wine journeys. We are looking to hire the best of the best—a hardworking and dependable team player, eager to learn and excel. The Hospitality support position is a seasonal, hourly position with highly competitive pay and eligible for tips with opportunities for career advancement.   See more details and apply here:https://www.wineindustry.jobs/jobs/54256077-hospitality-support-at-domaine-serene-vineyards-winery