Let's jump right in. Here are the Top Takeaways from Last Week’s Tasting Room Data Webinar: Your winery’s WISE Triple Score is ready right now within Enolytics. Even if you aren't already a WISE customer, you benefit from this opportunity. +10% revenue, 27 fewer open days. Big Cork Vineyards eliminated Thursdays and Mondays from their schedule this year — 27 open days gone — and still came in over 10% above last year’s revenue. How? Keep reading to see! 87% improvement in guest account usage. Domaine Drouhin Oregon launched the RedChirp guest check-in QR code on April 10th. By April 27th — just 17 days later — guest account usage had improved by 87% across nearly all associates. 25% of expected crop, 100% of the planning challenge. Big Cork normally brings in 200 tons from their Maryland estate. This year’s frost dropped that to roughly 60 tons — forcing an immediate pivot in distribution strategy, wine club fulfillment, and inventory allocation. We just wrapped one of our most ene

Spring is in the air! And summer’s about to come in hot. Wineries around the country are gearing up for a summer season in the Tasting Room, and I gotta tell ya. There’s a fair amount of anxiety. Will traffic be down? How about consumer spend? There’s also uncertainty. Are new staff trained up and ready? How will visitor trends vary this year from what we’re used to? Is it even possible to “win” in the Tasting Room this summer, with so many variables up in the air? It is indeed possible, and we have a lineup of your peers and colleagues who not only know how to win, even in this time of uncertainty, but are ready to share their strategies with you. They’re doing it smartly, with innovative strategies. And they’re doing it through data. You can too. They will show you. Please join us this Friday at 11 am PST for a deep dive into data-driven strategies to boost Tasting Room revenue through data. Registration link is here. We’re incredibly excited to announce our guest speaker lineup! Kri

Join leading wine industry attorneys, winery owners, and professionals for a focused half-day panel discussion. Panelists include: Arnaud Joubert - Légi Conseils Bourgogne Mario Zepponi - BMO Howard Bailey - Arch + Beam Pete Danko - Portland Business Journal Michael (“Mikey”) Etzel - Beaux Frères Winery Janie Brooks Heuck - Brooks Winery Barbara Gross - Cooper Mountain Vineyards David Millman - Domaine Drouhin Rusty Field - Domaine Serene Adam Campbell - Elk Cove Winery JB Rivail - Ponzi Vineyards What you’ll gain: Practical strategies to manage financial and operational risk Insights on protecting assets in a shifting market Real-world perspectives from industry leaders and advisors Actionable steps to strengthen stability and long-term positioning May 12, 2026 7:30 a.m. - 8:15 a.m.  Check-In & Breakfast 8:15 a.m. - 12:30 p.m. Program The Allision Inn & Spa 2525 Allison Lane  Newberg, OR 97132 Register Here

Priscilla Incisa Della Rocchetta of Tenuta San Guido Has Been Appointed as the New President of Primum Familiae Vini

July 13th – Priscilla Incisa della Rocchetta, Tenuta San Guido, has been appointed for one year (July 2021 to June 2022) as the new President of PRIMUM FAMILIAE VINI – 12 families form the Primum Familiae Vini (PFV) association: Marchesi Antinori, Baron Philippe de Rothschild, Maison Joseph Drouhin, Domaine Clarence Dillon, Egon Müller Scharzhof, Famille […]

We are entering the 7th year of the annual Wine Conversations, a global tasting hosted by Master Sommelier Evan Goldstein! This keynote will feature a range of esteemed industry professionals who will share their takes on current industry trends and their position in the market: François Margot of DIAM BOUCHAGE Tylor Field of Landry's, Inc. Glenn Salva of Antica Napa Valley - Antinori Family Wine Estate in Napa only Arron Bell of Domaine Drouhin in Newberg only Complimentary for qualified winemakers, enologists, wine marketers, winery purchasing personnel, and journalists by invitation only. Seats are limited. For our Napa event, please RSVP at WineConvoNapa.eventbrite.com. For our Newberg event, please RSVP at WineConvoOregon.eventbrite.com. Any inquiries, please email sommelier@fullcirclewinesolutions.com.