Sonoma County Winegrowers Reorganizes to Scale Proven Collaborations and Unlock National Growth Opportunities  At its annual Dollars & $ense meeting today, themed, “The Next Chapter: Elevating What Works and Expanding What’s Possible,” Sonoma County Winegrowers (SCW) announced a strategic reorganization and renewed organizational focus to build demand, expand partnerships, and increase sales of Sonoma County wines to support long-term grower success. The moves reflect a proactive response to an evolving marketplace and are designed to ensure Sonoma County remains competitive, relevant, and well-positioned for future growth. Moving forward, Jennifer Dieckmann, currently Chief Operating Officer of Sonoma County Winegrowers, will assume the role of Executive Director and COO, leading the organization’s day-to-day operations, program execution, and team leadership, while maintaining operational excellence and strengthening grower and stakeholder engagement

This year’s event will be held as a virtual meeting on Thursday, January 22, 2026 from 9:00 AM to 11:30 AM. Join us for a recap of Sonoma County Winegrowers’ and Sonoma County Fundación de la Voz de los Viñedos’ activities in 2025, along with a preview of exciting plans for the year ahead. Turrentine Brokerage will also present during the meeting, and we will recognize outstanding contributions with the Nick Frey Community Contribution Award. Click here to register.

Sonoma County Winegrowers Focus on Creating Experiences to Engage New and Existing Wine Lovers SANTA ROSA, Calif. (January 17, 2025) – For over a decade, Sonoma County Winegrowers has been at the forefront of innovation, forging powerful partnerships with iconic brands like John Deere, Ford Pro, Wilbur Ellis, Landry’s, and the San Francisco Giants. As unveiled at this week’s annual Dollars & $ense meeting, held virtually, 2025 marks a year dedicated to “Renewing, Building, and Growing” these renowned programs, expanding their reach, amplifying the Sonoma County story, and setting new benchmarks in excellence. As Karissa Kruse, president and chief executive officer of Sonoma County Winegrowers, started her presentation with a review of the past twelve years since she joined the organization, it was clear that the results in building the brand’s visibility over the years has been successful. From being world leaders in sustainability, to sports ma

This year, the Sonoma County Winegrowers recognized the winegrowing community for a decade of sustainability and leadership at its annual Dollars & $ense meeting and tradeshow on January 31st, 2024. We also acknowledged three outstanding members of our community for their commitment to sustainable farming, winemaking, and contributions in advancing the Sonoma County agricultural community. We are proud to honor John Segale with this year’s Nick Frey Community Contribution Award, Jim Pratt with this year’s Sustainable Farmer Award, and Ron Rubin with this year’s Sustainable Producer Award. Thank you, John, Jim, and Ron, for all that you do for Sonoma County and our winegrowing community!

We are incredibly grateful to our growers, wine and industry partners for joining us at the 32nd annual Dollars & $ense! This event would not have been a success without the help of our guest speakers. Thank you for sharing your expertise and insights: Dr. Christopher Thornberg Global Economist and Founding Partner of Beacon Economics Todd Azevedo Global Wine & Grape Broker for Ciatti Company Dennis Tootelian Owner of Tootelian & Associates Congratulations To Our 2022 Nick Frey Community Contribution Award Recipient! We are honored to present Congressman Mike Thompson with the Nick Frey Community Contribution Award. We are grateful for his commitment to preserving and strengthening our farming and grape-growing community in Sonoma County. The Sonoma County Winegrowers team is grateful to all our attendees, tradeshow exhibitors, and speakers for another successful event. Please save the date for our next Dollars & $ense meeting on February 1st, 2024!

The Sonoma County Winegrowers’ Dollars & $ense Annual Seminar will take place on Thursday, February 3rd from 7:00 am – 1:30 pm at the Luther Burbank Center for the Arts and the content will center on new initiatives and trends in the grape and wine marketplace, both in the U.S. and globally.  As the North Coast’s longest running and most widely attended wine industry event for grape growers and vintners, this annual meeting attracts an audience of growers, vintners, and wine professionals and is widely covered by local and national media outlets. The trade show will feature more than 50 local sponsors and agencies exhibiting tools, new technologies, resources, and professional services. Sonoma County Winegrowers Contact: Jennifer Richards | jennifer@sonomawinegrape.org or 707-522-5867 Businesses interested in participating in the tradeshow should also contact Jennifer at SCW. We hope to see you there! CLICK HERE TO REGISTER.

Sonoma County Winegrowers to Launch U.S. Wine Industry’s First Innovation Accelerator: Due to the ongoing pandemic, Sonoma County winegrowers gathered around their laptops and computer screens to review the organization’s efforts last year and learn about the future direction from the Sonoma County Winegrowers’ president, Karissa Kruse, as the 30st annual Dollars and $ense Seminar and Trade Show went virtual for the first time Thursday morning... The post Afternoon Brief, January 14th appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/01/14/afternoon-brief-1779?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1779 Published Date:Thu, 14 Jan 2021 22:50:09 +0000