WIN EXPO Conference Focus: Winery Sales & Marketing Session Topics: DTC Communication Mix, Distributor Relations, and Utilizing In-Market Events. Registration is open for the 12th annual North Coast Wine Industry Trade Show & Conference (WIN Expo), the largest wine industry trade event focused exclusively on the North Coast - the most prominent wine region in the United States. The event’s educational conference program includes all the major sectors of the industry covering winemaking & production, sales & marketing, vineyard operations, and business strategy & leadership.  This year's Sales & Marketing track will discuss Crafting the Ideal DTC Communication Mix, Fostering Distributor Relations, and Utilizing In-Market Events to Capture New Audiences: Blend Your Outreach Too: Crafting the Ideal DTC Communication Mix In the increasingly competitive world of DTC wine sales, many brands struggle to cut through the noise and make meaningful