Wine Ignored Influencers. Now It Needs Them. The wine industry once mocked influencers. Now, even Forbes is saying we may need them. As wine faces declining consumption and changing buyer behavior, the voices once dismissed as “unserious” are starting to look a lot more powerful. Read the Forbes article → What’s interesting is, we’ve been talking about this shift for a while. Last year, we hosted a webinar with MiniSocial on how wineries can use micro-influencers and user-generated content (UGC) to drive engagement and sales. Here’s what still holds true: UGC outperforms brand content—everywhere Content created by real customers feels more natural—and consistently drives higher engagement across social, ads, and email. Micro-influencers build trust faster Smaller audiences, but far more engaged—and far more believable than traditional ads. Your customers are your best marketers UGC shows how people actually experience your wine&md

Presented by Vineyard Team, the Sustainable Winegrowing Podcast continued to be a go‑to resource for vineyard and winery professionals, delivering timely, practical insights straight from researchers and growers shaping the future of sustainable viticulture. From hybrid grapes and soil health to AI‑driven climate strategies and market dynamics, last year’s five most listened‑to episodes offered information listeners can apply immediately in their operations.  Beyond Foxy: The Case for Hybrid Winegrapes Episode 274 | Listen now  Forget everything you thought you knew about hybrid grapes. Adam Huss (Centralas Cellars) makes the case for these resilient, quality-driven varieties and why they’re gaining traction in a warming world.  Fungicide Resistance in Powdery and Downy Mildew: 10 Years of Vineyard Research Episode 278 | Listen now  Ismail Ahmed Ismail (South Australian Research and Development Institute) unpacks a decade of data on fungicide resist

Continuous fertigation is gaining traction among growers who want to promote yield and preserve crop quality. This practice involves delivering smaller, steadier doses over the course of the crop season. Instead of applying large nutrient loads at select times during the season, maintaining a consistent injection rate that aligns closely with the crops natural uptake patterns can result in waste production and support improved crop quality and yield. In some cases, applying smaller doses within individual irrigation events can also be beneficial, but the primary value comes from season-long nutrient delivery based on the crops demand.  Field Observations and Operational Benefits  Growers are reporting a wide range of benefits from adopting continuous fertigation. For instance, almond grower Nathan Heeringa has noted improvements in almond development and overall performance when fertilizer is delivered in smaller, consistent doses. This method aligns with his broader experie

Wine fulfillment isn’t just about getting bottles from point A to B—it’s about delivering an exceptional customer experience while keeping costs under control. In this Wine Sales Symposium session, Devin Joshua and Jim silver from WineDirect will break down the key strategies wineries can use to streamline fulfillment, minimize expenses, and enhance customer loyalty. From smart inventory management to optimizing packaging, discover how the right fulfillment approach can drive both efficiency and satisfaction. Join us at the Wine Sales Symposium, May 14 at the Hyatt in Santa Rosa. The Secret to Seamless Wine Fulfillment: How to Reduce Costs While Improving Customer Satisfaction Register with promo code: WINEDIRECT2025 to get $20 off the ticket price Devin Joshua, VP of Fulfillment Sales Devin Joshua is a seasoned wine industry executive and currently serves as Vice President of Fulfillment Sales at WineDirect. With more than 25 years of experience across nearly every t

Afternoon Brief, April 15th

North Bay Wine Growers Are Having a Tough Year, as Cheap Bulk Imports Increase: April 2024 marks Sonoma County Wine Month, a celebration of Sonoma County's rich wine heritage, yet local winegrowers are seeing declining wine sales and grape sales...

Turning the Tables on Devin Parr

By Carl Giavanti   Devin Parr is a leading personality in the wine industry. She is the founder and managing partner of Devin Parr & Associates, a PR, marketing and […]

Afternoon Brief, November 20th

Extreme Weather and Falling Demand Are Pushing Wineries into the Red: High input costs and declining consumption are adding to the woes of small, independent wineries...

RUTHERFORD, California (April 19, 2021) — As international demand for Inglenook’s wines continues to grow, Todd DeVincenzi, President of Global Operations for Inglenook, is pleased to announce that the historic winery has renewed its partnership with New Generation Wines, importers and distributors of rare, fine and pioneering wines, champagnes and spirits in the United Kingdom. New Generation will exclusively represent […] The post As Inglenook’s Worldwide Popularity Grows, the Historic Winery Partners with UK Importer and Distributor, New Generation Wines appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/04/19/inglenook-partners-uk-importer-new-generation-wines?utm_source=rss&utm_medium=rss&utm_campaign=inglenook-partners-uk-importer-new-generation-wines Published Date:Mon, 19 Apr 2021 16:49:22 +0000 

20th annual report indicates changes to wine sales in a post-COVID world Silicon Valley Bank (SVB), the bank of the world’s most innovative companies and their investors, today released its 2021 State of the Wine Industry Report. Now in its 20th year, this authoritative annual report assesses current conditions in the wine industry and provides a unique forecast for the year ahead based on proprietary research and economic and behavioral trends.  Highlights and predictions from the 2021 wine industry conditions survey and report: As the hospitality, travel and entertainment industries rebuild, there will be strong consumer demand and a bounce in overall sales that will gain momentum in 2021, but may not be sustainable into 2022. The wine sales growth rate across all price segments has been declining for many years. The wine industry will need a national marketing organization to deliver a unified consumer message. Price Overall bottle pricing should hold in both off- an

We're All Glad that Year is Over 2020 will go down as the year in which we answered the heretofore rhetorical question - What else can go wrong? That is the opening line from the 2021 SVB State of the Industry Report that will come out Wednesday the 13th.  Throughout 2020 many of us experienced the same run of emotions from disbelief, fear, acceptance, determination, and occasionally even a bit of joy through one of the most difficult times in history. As we went through the year, we would think to ourselves - this has to be the worst of it. It has to get better from here?  We all fought through a series of events, increasing our vocabulary along the way: Coronavirus, COVID, S.I.P. Orders, social distancing, Zoom meetings, herd immunity, PPE, and pandemic - which I thought only happened in bad science fiction movies before last March. Will 2021 Be Better than 2020? I can say with absolute confidence that 2021 will be better than 2020, but I can also say that &l