In this episode, George interviews Michael De Loach, owner of Michael De Loach Brands. Michael shares stories of growing up on his family’s vineyard, where they began crafting their own wines, marking the start of De Loach Vineyards. He recalls the success of their 1979 white zinfandel, which became so popular they could barely keep up with demand. Michael also discusses how he launched his current company eight years ago, starting by helping a friend sell wine to a national distributor. He emphasizes that a strong, tailored approach is key when working with distributors. The wine industry is currently facing challenging times—hear Michael’s perspective on how the industry reached this point and how long these difficulties might last.  Catch Michael speaking at the annual North Coast Wine Industry Expo (WIN Expo) on December 5th in Santa Rosa, CA. He’ll be presenting on Distributor Relations: Controlling Your Brand’s Destiny for 2025. Use promo co