Afternoon Brief: How TikTok Could Transform the Wine Industry

Within hours of TikTok announcing that it would allow alcohol advertising in North America, alcohol companies began running recruitment ads for TikTok specialists. Whats surprising is how few wine companies joined in...

Afternoon Brief, November 17th

Pilot Project for California Grape Growers Gets into the Weeds on Regenerative Agriculture: As popular as the term “regenerative agriculture” has become, there is little consensus on the definition of climate-friendly farming or how to adapt principles developed with commodity crops in mind to permanent crops such as wine grapes...

Afternoon Brief, January 19th

Following a Mixed Year for the US Wine Industry, Silicon Valley Bank Predicts Generational Shifts and Climate Change Will Be Turning Points for Wine Industry in Years Ahead: Silicon Valley Bank (SVB), the bank of the world's most innovative companies and their investors, today released its 2022 State of the Wine Industry Report. The 21st edition of the annual report assesses current conditions in the wine industry and provides a unique forecast for the year ahead based on proprietary research and economic and behavioral trends among consumers...