The wine marketplace continues its post-pandemic shifts.  By Laurie Wachter The August 24 Wine Industry Sales Symposium consisted of four sessions covering the value of DTC and sales data in boosting sales, planning for the holidays, corporate gifting and luxury marketing strategy. Here’s a quick look back. Using Data Analytics to Optimize DTC Pricing and Inventory Depletion Costs have risen exponentially since the onset of the pandemic, making it even more critical to use data analytics to guide wine pricing to maximize profits.  “Wineries have an amazing amount of data from their POS systems and wine clubs that can be used to build a depletion curve, price elasticity estimates and predictive models,” says Bob Terzotis of Mather Economics.  Jim Moroney reached out to Mather after opening Sixmilebridge Vineyards (Paso Robles, Calif.) during the pandemic. “We were running out of Cabernet Sauvignon partway into our first vintage. I needed to raise t

February 19th – During each day’s 15 minute break Wine Future 2021 will feature live and recorded entertainment coordinated by Dan Nicholl, host of South Africa’s The Dan Nicholl Show and the successful Dan Really Likes Wine series. In 2016, Dan broke the South African auction record for a single bottle of wine, selling the maiden offering of […] The post Announcing Celebrity Line-Up for Wine Future 2021 appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/02/19/celebrity-line-up-wine-future-2021?utm_source=rss&utm_medium=rss&utm_campaign=celebrity-line-up-wine-future-2021 Published Date:Fri, 19 Feb 2021 19:10:11 +0000