Depending upon where you are in the country, it’s no secret that independent liquor stores are fighting for their very survival. And yet, every day of the week, wine and spirits vendors darken their doors, intending to “present” the items on their quote sheets. It can’t be easy being a package store owner these days. Wouldn’t it be great if ALL sellers of wine and spirits flipped the “selling” model on its ear and focused on what the package store owner wants instead of what they want? In this spirit, we spoke to some of our package store owner fans, who now present the six things every package store owner wants (and how to give it to them).  1) A mutually-beneficial relationship It could be due to the intense pressure to sell in a ridiculously overcrowded, competitive market, but our industry's buyer-seller relationship is very one-sided. The seller pushes what THEY need to sell, not what the buyer truly wants.  From the buyer&#

September 21, 2020 – Dani La Viola has joined the Columbus Wine and Spirits Team. Dani comes on board as a marketing coordinator with a deep understanding of graphic design, social media marketing, branding and customer relations. In this role Dani will take responsibility for our Marketing Management on all platforms, content creation, graphic design, and of […] The post Columbus Wine and Spirits Expands appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/09/30/columbus-wine-and-spirits-expands?utm_source=rss&utm_medium=rss&utm_campaign=columbus-wine-and-spirits-expands Published Date:Wed, 30 Sep 2020 20:05:54 +0000