Heading to the Direct To Consumer Wine Symposium in Monterey, California from January 21st to 23rd? We gathered Monterey locals’ favorites - restaurants, libations, and fun things to do - to help you have the best experience while you're in the area! Monterey has an overwhelming number of great choices and we highlight the best of the best. Check out these spotlights by entering access code DTCWS in the HipMaps app. In the app you will see your real-time location on our map, read the locals' inside scoop on each place, link to websites, and get directions! Head to HipMaps.com for app download links and more info - and be sure to come by our booth in the DTCWS trade show to enter to win a free HipMap! 

There are so many ways DTC teams can elevate their communications with text messaging, but this session is laser-focused on just one: promotions. We’ll delve deep into the art and science of crafting text promotions that drive significant wine sales, and how to execute them to their full potential. Attendees will gain insights from the real-world experiences of seasoned DTC professionals already executing consistently successful SMS promotions. You’ll leave with a list of ideas, a repeatable process for crafting the messages themselves, tips on handling response volume, and a guide for how to measure and iteratively improve performance. Make sure you’re ready to employ this powerful tool to reach your 2024 revenue goals. If you're attending the DTC Wine Symposium, make sure to come join us on Wednesday, January 17th at 11 am in the Park Room!

If you're attending the DTC Wine Symposium next week — virtually or in person — please check out our session.  You won't want to miss the actionable advice from panelists Haley Rose with Peju Winery and Libby Cunningham with Bricoleur Vineyards. They'll be generously sharing real data about what's worked best for their organizations. We'll be dissecting how they have used text messaging to: engage people on their website with webchat communicate more effectively with club members securely collect credit card information faster execute some really unique promotions and automate notifications like shipment tracking, reservation confirmations, and reminders.  If you're attending in person, come join us at 1:30 on Thursday in Golden Gate B. Or use the Whova App to watch the live stream!