Wine Club Retention    Predict Churn Risk and Act Earlier Churn rarely starts with a cancellation. It starts with drift.   What drift looks like • Stops opening emails • Engages less with releases • Buys less between shipments • Feels less connected while still “active”   That is why retention is not one save campaign. It is a system. The fastest way to improve retention is to catch risk earlier, then focus your time on the members who are drifting.   3 signals that spot drift early   Recency Recent opens, clicks, site activity, add-on purchases  Do: simple check-in or personal invite Consistency A normally engaged member suddenly goes quiet  Do: ask what they want more of, adjust cadence Value High lifetime value behaviors, add-ons, referrals, events  Do: human outreach, recognition, insider access   Match outreach to the moment   VIPs who are drifting: personal outreach that feels hum

A clear-eyed assessment of the state DTC sales for wineries This report expands the applications from individual wineries to the industry as a whole, by anonymizing and aggregating literally tens of millions of data records, with analysis powered by Enolytics.  A candid portrayal of the data Sourced from the largest repository of DTC data, this report answers the wine industry’s most pressing questions about the current DTC landscape and its future. Many wineries saw negative results within their DTC programs in 2023 – it’s true – but not all wineries, and not across the board. These insights empower wineries to adapt and thrive in the face of adversity, charting a course towards improved performance.  Download the Report