If you run a tasting room, you know this situation well. A guest has a great visit. They taste through the wines, fall in love with them, and decide to join the club. They set their shipments to pickup because naturally they are already planning their next trip back to the winery. But sometimes life gets in the way. Schedules change. Travel plans shift. Months pass more quickly than expected. Suddenly that pickup order is still sitting at the winery and now a second one has accumulated. Then the customer calls with a simple request. “Can you just ship it to me?” For many wineries, pickup orders that turn into shipping requests can create operational headaches. Staff often have to cancel orders, rebuild transactions, adjust inventory, and try to keep their winery order fulfillment and accounting records accurate. We have always believed winery software should support the way wineries actually operate. That is why eCELLAR includes the ability to convert pickup orders to shipp

vinSUITE Launches Revolutionary Wine Club Scorecard Assessment Personalized 20+ page reports provide wineries with strategies to improve wine club acquisition, retention, and member value. Napa, CA, October 22nd, 2024 – vinSUITE, the leading provider of direct-to-consumer (DTC) software for wineries,  is transforming how wineries grow and optimize their wine clubs with the launch of its innovative Wine Club Scorecard. This powerful new resource provides wineries with a personalized, 20+ page report filled with data-driven insights and strategies that can unlock the full potential of their wine club programs.  Leveraging over two decades of experience helping wineries grow their DTC channels, vinSUITE developed the Wine Club Scorecard to deliver critical insights in under 10 minutes, without disrupting daily operations. With wine clubs contributing as much as 39% of DTC revenue according to Silicon Valley Bank’s 2024 State of the Wine Industry Report, optimizing