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Bottle360: Redefining DTC Wine Sales Proven Bottom-Line Results The trend toward wine subscriptions and modernized membership formats relies on personalization. That means wineries need to tailor their messaging, pricing and communications to individual wine consumers. Making personalization flexible, is the most sought-after function in Direct-to-Consumer (DTC) programs, but many users find that their software makes it hard to accomplish. Bottle360 is tackling this challenge. “The tools a winery needs to boost new consumer sales and earn repeat orders have to be highly flexible to personalize customer experiences but also match the individuality and uniqueness of each winery,” says Katherine Adams, the CEO and founder of Bottle360. “That is why we focused on developing the right tools that offer versatile ways for the winery to transform how they connect with their potential customers and foster deeper loyalty with existing ones. Our goal is to increa
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If you're in the market for DTC software for 2022, you will want to see eCELLAR's new Supplemental and other new Discount capabilities to supercharge your consumer offerings in 2022. Previewed in last week's User Group, these new features are now live in eCELLAR today. Your winery can offer, for instance: An extra 10% off library wines and 5% off specific holiday wines - on top of specific club tier's 20% base discount... Limit $0.01 shipping up to 5 cases max... An extra $25 off the order when your club member spends over $180? Request an eCELLAR demo and see why eCELLAR is the wine industry's most powerful all-in-one platform. Request an eCELLAR demo Thank you, Happy OND, and be safe & well! - Paul Watch user group feature preview:
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It’s time to rethink wine shipments. Copper Peak’s Club Scheduler is the right tool for the job — a straightforward, powerful resource for building and managing wine clubs in 2021 and beyond. Traditionally, scheduling shipments has led to a lot of unnecessary work for managers. The Club Scheduler is custom designed to change that process by automating basic tasks and improving the scheduling of drop dates for clubs and releases. Wineries can set up their “reservation dates” through a simple and intuitive online interface, accessible via web browser. Here’s how it works: The reservation form guides users through a simple process that collects desired ship and release dates, warehouse order configurations, and inventory components (SKU, bottle size, and other pertinent information). The Club Scheduler then lays out orders on a visual calendar. One can also view a detailed request history, complete with order status. Team members are able to streamline
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