Learn why competing three-tier wineries and importers need centralized pricing, promotions, and trade spend management.

With finance endlessly hunting and pecking for data while sales scrambles for approvals on their ‘gut’ guess for the best pricing models and incentives with a distributor, it’s no wonder that planning and executing successful promotions are often a WAG. The problem is – while you can get lucky or play mediocre odds on accidental wins, only accessible data, accurate numbers, visibility into performance, and the ability to execute quickly in the market can help you turn the dials on consistent, repeatable profitability through promotions. It’s time to implement and execute on the Three in Three rule. What is the Three in Three rule exactly? It’s a tried and true, simple, three-step looped approach to promotions in the three-tier wine industry: Track Plan Automate.   To elaborate, this means, you need to: Centralize and govern collecting the outcomes of absolutely trade programs and promotions, such as by-the-glass (BTG), depletion allowa