Cyber Week Winery Marketing: Planning Smarter, Selling Stronger Cyber Week is almost here, and consumers are primed to buy. For wineries, it’s not just a chance to move inventory — it’s a chance to win new fans, reward loyal members, and end the year strong. The goal isn’t simply to discount — it’s to strategically position value, create urgency, and make buying feel effortless. Whether you’re a small family-run tasting room or a multi-location brand, these proven strategies will help you get the most out of the week. 1. Build Anticipation Before the Week Begins Cyber Week success starts long before Friday. The wineries that win start warming up their audience early — building curiosity, boosting email sign-ups, and reminding people why they love their brand. Ideas to get the buzz going: Add a countdown banner or homepage teaser with “Our biggest offer of the year starts soon.” Send a “save the date” email to your

Black Friday and Cyber Monday are game-changing opportunities for wineries to boost sales, attract new customers, and build loyalty. Our comprehensive BFCM Playbook is your step-by-step guide to crafting successful holiday campaigns. From high-value offers that preserve your margins to targeted email strategies and effective paid media tips, this playbook is tailored to help wineries stand out during the busiest shopping season of the year. Learn how to convert one-time shoppers into lifelong customers with actionable insights and practical tips.