5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season 5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season The holidays aren’t just busy, they’re your best chance to turn quick questions into lasting loyalty. Today’s shoppers are scrolling on phones, not standing at the tasting bar. The wineries winning December bring tasting-room warmth online with guest-first DTC moves. 1 Real-time webchat Turn Browsers into Buyers with Real-Time Webchat Bring hospitality to your website: help gift-givers pick the right bottle, answer shipping questions, and keep carts from drifting. RedChirp integrates with vinSUITE, so conversations save to the customer profile for thoughtful follow-ups and personalized offers. Prompt ideas for staff: Who is the gift for? What’s the budget? Red, white, or sparkling? Favorite foods? Learn more: RedChirp • vinSUITE eCommerce 2 Segmentation Reconnect with the Customers Who

Most wineries still send the same message to everyone—and leave money on the table. In Session #2 of the Wine Club Symposium, Laura Simons (Simons DTC Consulting) and the team at Enolytics show how targeted segmentation turns “almost” into “I’m in,” boosts retention, and creates predictable DTC revenue—without deeper discounts.  â–¶ Watch the Full Session (Free Replay)  What You’ll Learn  Club vs. Non-Club: Convert high-potential buyers with member-only perks and short-window join offers. At-Risk & Lapsed: Re-engage 6–12-month gaps with “welcome back” bundles and quick pulse surveys. Potential Churn Members: Catch early signals (skips, fewer add-ons) and save with holds, swaps, and plan changes. High-Value VIPs: Use micro-exclusivity (library drops, small-lot access, VIP invites) to deepen loyalty. First-Time Buyers & Recent Converts: A 30-day path that turns a one-time order into a new me