Wine Club Retention    Predict Churn Risk and Act Earlier Churn rarely starts with a cancellation. It starts with drift.   What drift looks like • Stops opening emails • Engages less with releases • Buys less between shipments • Feels less connected while still “active”   That is why retention is not one save campaign. It is a system. The fastest way to improve retention is to catch risk earlier, then focus your time on the members who are drifting.   3 signals that spot drift early   Recency Recent opens, clicks, site activity, add-on purchases  Do: simple check-in or personal invite Consistency A normally engaged member suddenly goes quiet  Do: ask what they want more of, adjust cadence Value High lifetime value behaviors, add-ons, referrals, events  Do: human outreach, recognition, insider access   Match outreach to the moment   VIPs who are drifting: personal outreach that feels hum

Facebook/Meta: Turning Fans into Wine Club Members Expanding on insights from our Wine Club Scorecard, this post explores one of the most underused yet powerful tools for wine club growth: Facebook. While platforms like TikTok and Instagram often grab attention, Facebook remains one of the most effective drivers of wine club engagement and conversion when paired with Meta’s advanced targeting and advertising tools. With 72% of wine consumers aged 35–65 actively using Facebook, this is not just a social network—it’s an opportunity to build real relationships, deepen loyalty, and guide new members into your wine club. Yet most wineries still treat Facebook as a newsfeed instead of a growth engine. Sporadic posts, static bottle shots, and low engagement can’t compete with a thoughtful strategy that uses Facebook the way it was meant to be used: to connect, converse, and convert. Let’s explore how to turn Facebook into a true wine club acquisition chann

January 15 th, 2025 — Wineries excel at delivering exceptional customer experiences, but keeping pace with modern communication trends can be challenging. Recognizing the need for seamless digital interactions, VinesOS, a trusted point-of-sale and commerce winery software provider, has partnered with RedChirp, the wine industry’s leading text messaging platform. This month, they launch an integration that simplifies winery communications and drives customer engagement. Together, they’re making it easier than ever for wineries to connect with customers, enhance their operations, and boost revenue.  A Seamless Customer Experience This integration bridges the gap between wineries and their customers by offering innovative tools that enhance communication and elevate the customer journey. Key benefits include:  Seamless Contact Syncing: Effortless syncing of customer contact details between VinesOS and RedChirp ensures efficient and accurate outreach, allowing

Increase customer engagement and improve your wine association’s marketing efforts with a custom branded map utilizing HipMaps’ interactive app! We make it easy to stylishly refer business to fellow wine association members, or to partners in any group of wineries, with a unique map showcasing the wineries you select, designed in your style and branding. The interactive HipMaps app is a hit with the younger generations especially as customers see their location right on your bespoke map, read your comments about each winery, link to websites and get directions. HipMaps are also printable, making it a breeze for everyone to print the HipMap and display it in the tasting room, easily referring customers to the next great spot. Watch the video to learn more from HipMaps Founder Rachel LeRoy, check out HipMaps.com, and from the HipMaps winery maps page set up a time to chat with Rachel!