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April 5, 2024
Registration is open for the Wine Sales Symposium, a one-day event focused on delivering insights, advice, and predictions from industry experts to wineries looking to grow sales and/or profits. This year's Wine Sales Symposium program kicks off with discussions on navigating the wholesale channel and digital marketing strategies for thriving in this competitive environment. The event program will continue with discussions on cultivating customer connections to drive growth and a comprehensive overview of the current state of the wine industry and the wine consumer. These sessions will host experts providing insights and answering attendees' toughest questions on what's working and what's not in wholesale distribution and the competitive world of digital winery marketing: Regardless of whether you represent a portfolio of brands or a single wine brand, it is essential to foster relationships with both customers and distributors. Strong winery distributor relationshi
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February 22, 2024
From Tasting Room to Inbox: How to Collect More Customer Email Addresses
Building lasting relationships with your customers begins with one powerful tool: their email addresses. We all know the importance of building a robust email list, but it's important to remember that quality is just as important as quantity. The task of collecting high-value email addresses in the tasting room presents a unique challenge, considering people's understandable reservations about sharing their contact information. So, in this blog we explore how to no only overcome these hesitations, but also how to build your email list with genuine, valuable connections.
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