Tannins are a group of phenolic compounds found naturally in the skin, seeds and stems of grapes used in wine, as well as in the barrels where wine is aged.  Traditional methods of tannin determination require the preparation of specific reagent solutions and are demanding in time and preparation. The Tannins kit is based on the methylcellulose precipitable method (MCP), improving its usability and stability. The MCP technique captures both tannin types and pigment-bound forms, giving a clearer picture of a wine’s structure and future evolution. Our analyzers use UV-Vis spectrophotometry, which measures light absorption at specific wavelengths associated with tannins. This provides an objective, accurate and reproducible measurement of tannin content, allowing the winemaker to control its extraction during maceration, its evolution during aging and its influence on the stability and final quality of the wine.  Are you curious to learn more about measuring tannins? Pleas

They're not wearing capes. They're wearing vests and carrying iPads and managing wine clubs and running tasting rooms and trying to figure out why last month's numbers don't match. They're superheroes all the same. In the wine industry, when are data superpowers unlocked? Usually it starts with one moment. A report that used to take an hour and a half is just there. A heat map that used to be built manually in Excel now takes two clicks. A segment gets run, an email goes out, and the winery sells more wine. It happens every day. Not once a quarter when the board report is due. Every day. That's what a superhero looks like. It’s not about being a “tech person.” It's about being willing to look at what your data is actually telling you — about your customers, your club, your tasting room, your next email. We're going to be putting the spotlight on the superheroes themselves at two upcoming events. If you're curious about what your data could actually be doing for you, these are worth you

In the film Field of Dreams, a quiet voice whispers a simple promise: “If you build it, he will come.” The idea was never really about baseball. It was about creating something meaningful and trusting that the right people would be drawn to it. The wine industry is standing at a similar crossroads. For decades, wineries have operated on a simple assumption: make great wine, tell a compelling story, and consumers will come. Craft the product. Earn the accolades. Build the brand. But the next generation of wine consumers is telling us something different. Gen Z, now entering legal drinking age and shaping the future of hospitality, is not primarily seeking bottles to collect or scores to chase. Many say they are looking for something more fundamental: connection, community, and places where they can gather with friends away from the constant pull of the digital world. In other words, they are looking for a third space. For winery owners, executives, and Direct-to-Consumer lea

The tasting room used to be the heart of the winery business model. Walk-ins became club members. Club members became brand ambassadors. Revenue flowed predictably, and the formula worked. That’s changing. Visitation to wine regions is softening and tasting room traffic that wineries once counted on is declining. The cohort that’s most noticeably absent? Millennials and Gen Z, the consumers who should be building the next generation of wine loyalty. For many wineries, the drop-off has been gradual enough to rationalize. Blame the economy. Blame changing drinking habits. Blame competition from craft beer and cocktails. But the reality is harder to swallow: younger consumers aren’t avoiding wine country because they don’t like wine. They’re avoiding it because the traditional tasting room experience no longer competes with how they want to spend their time and money. And if wineries don’t adapt, they risk becoming relics of an industry that waited to

When it comes to wine, first impressions matter. A beautifully crafted label speaks volumes about the quality and care that go into every bottle. At AWT, we specialize in delivering wine labels that don’t just look stunning but also stand the test of time. Our durable labels are built with strong adhesive to ensure they stay in place—no peeling, no slipping. They’re tear-resistant and designed to handle even the most challenging conditions. These labels remain flawless, whether submerged in an ice bucket for your favorite white wine or withstanding a curious pick at the edges. Thank you to Flat Rock Cellars for trusting us to bring their exceptional label to life. Their remarkable wines deserve nothing less than a label that complements their excellence. Ready to elevate your wine’s presentation? Contact us today to explore our durable, premium label solutions tailored to your brand. Your browser does not support HTML5 video.

Online gifting is one of the fastest-growing ecommerce categories, and wine is right at the top. The truth is, the brands winning in this space aren't just riding the trend. They're building dedicated gifting infrastructure to squeeze every last drop from tis big opportunity. Wineries and beverage brands that invest in purpose-built gifting tools like Zest typically see significant gift sale growth in their very first holiday season. And those that scale over multiple years are seeing 30–75% year-over-year growth through channels like concierge gifting and self-service corporate gifting. Clif Family Winery is one brand that made the shift (and hasn't looked back). "Gifting orders were pretty much always high-touch and handled over the course of several calls and emails. Now, we can sell gifts while we sleep, which we see happen all the time!"  — Katie Taylor, Gifting & Subscriptions Sales Manager, Clif Family Winery Curious why wine keeps sh

New resource: Beverage alcohol supply chain ROI calculator How much is your planning process actually costing you? 🍷🧮 We just launched a free ROI calculator for beverage alcohol operators, and the numbers are eye-opening. Excess inventory, planning hours, stockout losses. Most teams have a rough sense of these costs but rarely see them added up in one place. We built a short calculator that estimates your potential annual savings across all three. It's based on conservative industry benchmarks and takes about two minutes. If you're curious where your operation stands, check it out: 🔗 https://claret.la/roi-win

Explore how Winesecrets' selective dealcoholization process delivers premium No/Lo wines without compromising what makes them wine: Selective membrane separation — Our Reverse Osmosis process extracts only water, alcohol, and acetic acid. Color, tannin, body, and structure stay behind the membrane, untouched. Complete aromatic protection — Delicate volatile compounds are physically retained by the membrane throughout the entire process. There is no need to "capture" or "add back" aromatics since they're never lost in the first place. No heat contact with your wine — Only the water-ethanol permeate fraction is distilled. Your wine is maintained at cellar temperature from start to finish. Minimal volume loss — With an average loss of just 1.25%, more of your wine comes back to bottle and sell. Trial to production scale — Start with a Test Track bench trial on as little as a 750ml sample to taste your wine at multiple ABV targets,

Curious what the new Commerce7 reporting powered by WinePulse looks like and how it works? Join us at 10am PT/1pm ET for a practical walkthrough of how to use WinePulse to make reporting faster, easier, and more actionable—featuring special guest Remy Sabiani, Founder of WinePulse and now, Head of Insights at Commerce7. In this session, we’ll show you how to access WinePulse from the Commerce7 Admin, explore the core features and dashboards you’ll use most, and walk through common reporting workflows every winery should know. February 20, 2026 at 10:00 am Register for the Webinar Can't attend live? Book a time to chat with our team to see how Commerce7 reporting works in practice. We’ll walk you through the reports and dashboards wineries use most, answer your questions, and show how better reporting can support smarter DTC decisions. Book a Demo

We’re hiring an HR Generalist (Part-Time | ~30 hrs/week) The Personnel Perspective is a management consulting firm supporting organizations through thoughtful, people-centered HR practices. We’re looking for an HR Generalist who’s eager to learn, grow, and expand their HR skill set in a consulting environment. You’ll work closely with senior consultants, support a variety of clients and industries, and gain hands-on experience across HR administration, compliance, and project work. 📍 Sonoma/Napa preferred  🌎 Bilingual English/Spanish  ⏱ Approx. 30 hours/week with flexibility If you’re curious, organized, and motivated to grow in your HR career, we’d love to hear from you. Apply here.