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WineScape: Economy Continues to Press Wine Market
A tumultuous 2025 economy likely depressed wine sales. In 2026, the higher-end segments should continue to outperform, and the grape market should be less oversupplied when harvest begins. REPORT SNAPSHOT Situation: Wine sales softened across the board in 2025, and prices stagnated as a result of consumer price sensitivity and heightened competition among producers trying to move excess inventory. Although the wine market slump continues, relative bright spots include premium and luxury wines, nonalcoholic and ready-to-drink wines, and white and sparkling wines. Outlook: I’m not expecting a material change in the trajectory of U.S. wine sales in the near term, though I see the most potential for progress in the second half of the year. There should be less excess supply burdening the grape market when the 2026 harvest begins than there was in 2025. Impact: For wineries that are fairly certain about their grape needs, it may be prudent to act sooner rather than later. Download the
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Following the release of the Preliminary 2025 California Grape Crush Report, Turrentine Brokerage, the largest California grape and bulk wine brokerage company, has issued a market assessment characterizing the 2025 vintage as one of the most challenging for the wine industry since Prohibition.
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The 2025 Crop Was Down an Equivalent of 72 Million Cases from the Five-Year Average
March 13, 2026 (Novato, CA) — Following the release of the Preliminary 2025 California Grape Crush Report, Turrentine Brokerage, the largest California grape and bulk wine brokerage company, has issued a market assessment characterizing the 2025 vintage as one of the most challenging for the wine industry since Prohibition. According to the new state data, the total tons crushed came in at 2.62 million tons, a figure that is above initial projections and well above what was felt by the industry. This statewide volume is 8% below 2024 and 23% below the 5-year average. Total red wine production declined by 9% and white wine production declined by 6%. “The decrease in tons is still very positive news for the industry overall,” said Steve Fredricks, President at Turrentine Brokerage. “The 2025 vintage highlights the industry’s directional shift of declining production and an overall restructure of the industry. 2025 represented continued challenges for grower
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2025 Grape Crush Report – Ciatti Comments
California’s smallest winegrape crush since 1999 March 13, 2026 — The California Department of Food & Agriculture’s Preliminary Grape Crush Report for 2025 was released today, March 13th. The winegrape crush of 2,623,443 tons was down 8.4% versus 2.866 million tons in 2024 and the smallest since 2.617 million tons in 1999, but above the Ciatti Company’s guesstimate of 2.4 million tons. The final tonnage, although lighter than 2024, was perhaps slightly higher than many expected. This may be an indication that yields were larger than anticipated, as there was a significant portion of unpicked grapes. Some observations: The harvest in District 4 (Napa) was down overall by 2.2%, with Cabernet Sauvignon down slightly by 1.4%. Cabernet production was down 4.8%, with a total of 432,666 tons in 2025 versus 454,606 tons in 2024. Chardonnay production was down 7%, totaling 491,036 tons versus 527,798 tons in 2024. Pinot Noir production was down 12.9%, totaling 189,84
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Preliminary 2023 Winegrape Crush Report at 3.67 Million Tons
February 9, 2024 – Novato, CA – The California Department of Food and Agriculture Preliminary Grape Crush Report, containing tons crushed and prices of wine grapes sold during the 2023 harvest, has been released. The Crush Report provides growers and wineries insight into the inventory position of the California wine business as a whole and influences market dynamics for the current bulk wine market and grape market.  The 2023 Crush Report, coming in at a total of 3.6 million tons, fails to capture the full story of the 2023 harvest. The crop would have been considerably larger if not for soft demand and disease pressure that caused some acres to go unharvested. Despite the size of the overall crop, most wineries found themselves with an excess supply amid challenging conditions in consumer sales.  For specific details on 2023 harvest, see below: Key Insights by Region   Tons Crushed 2023 Tons Crushed 2022 Net Gain/Loss Equivalent Gallons
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2020 California Winegrape Crushed 3,404,298 Tons
(February 10, 2021, Novato, CA) – The California Department of Food and Agriculture Preliminary Grape Crush Report for 2020 was released today. This harvest was much smaller than average, but from a volume perspective it was in line with the Ciatti Company’s pre-harvest estimate. That said, this may be the most challenging crush report to analyze. Total tons were down but that was due to both Mother Nature’s lighter yields and issues of smoke exposure that plagued most of the entire Coastal regions where an unknown amount of the crop didn’t get picked. Trying to discern how each of these issues affected the final tons that crossed scales is a question that will drive future discussions in this market place.Those same issues could be examined when analyzing the pricing we see in this report. Pricing was down across the board. Mostly we feel that was due to a sluggish to nonexistent Coastal spot grape market in early 2020. But also, to a lesser extent, that was du
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February 10th – Novato, CA – The California Department of Food and Agriculture’s Preliminary Grape Crush Report for  2020 has been released. It is a summary for the supply of the wine and grape industry, containing tons  crushed and prices of wine grapes sold during the 2020 harvest. The Crush Report provides growers and  wineries insight into the inventory position for the California wine business as a whole, and influences  market dynamics for the current bulk wine market as well as the upcoming 2021 harvest. Key Insights by Region     Tons   Crushed   2020  Tons   Crushed   2019  Net   Gain/Loss  Equivalent   Gallons  % Chg  2020 %Δ  to 5Y Avg  North Coast  362,527  524,942  (162,415)  (26,798,000)  -31%  -29%  Central Coast  400,779  480,478  (79,699)  (13,150,000) 
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California Crush Report: Implications for 2021
California Crush Report: Implications for 2021 Date & Time: Wednesday, March 3rd – 9:00 AM (PT)  The Growing Forward is a ½-day conference that will kick off highlighting key takeaways from the 2020 California Crush report and consider potential implications for the 2021 bulk and grape market. The session, led by Glenn Proctor, partner of global wine and grape broker Ciatti Company, will present the California Department of Food and Agriculture’s Annual Grape Crush Report and highlight the most important implications for wineries and growers for the upcoming harvest as well as the bulk wine market. Speaker Panel: Todd Azavedo, Partner, Broker / Ciatti Company Johnny Leonardo, Broker / Ciatti Company Greg Livengood, President, Partner, Broker / Ciatti Company Glenn Proctor, Partner / Ciatti Company Chris Welch, Partner, Broker / Ciatti Company Date: Wednesday, March 3rd **Register for this Complimentary Online Conference Today** 2021 Conferenc
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