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For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a better way: loyalty points programs. Retention, without discounting, comes from making customers feel known, valued, and part of something special. They’ll stay not because it’s cheaper, but because it’s theirs. Instead of discounting away margin, wineries can encourage repeat visits and purchases by offering rewards that feel aspirational, personalized, and memorable. Loyalty points add up over time, giving guests a reason to come back again and again, all the while protecting your brand’s premium image. 10 Reasons Why Loyalty Points Work Shift from price to experience. Points reward frequency and engagement, not bargain hunting. The program should reinforce experience, access, and emotional loyalty, not
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July 22, 2022
Cooper’s Hawk Winery & Restaurants Celebrated Its Grand Opening in St. Peters, Is Open to the Public
July 20th ST LOUIS, MO Coopers Hawk Winery & Restaurants, a lifestyle brand centered around food and wine, held a ribbon-cutting ceremony on Tuesday, July 5, to celebrate []
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June 20, 2022
Cooper’s Hawk Winery & Restaurants Is Opening in St. Peters, Designed with Napa Valley’s Wine Country in Mind
June 20th – ST. LOUIS, MO – Cooper’s Hawk Winery & Restaurants, an upscale casual dining restaurant with award-winning wines, is announcing the opening of its newest restaurant in St. […]
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May 13, 2021
Cooper’s Hawk Winery & Restaurants Names Beth Scott as Chief Restaurant Officer
CHICAGO, IL, May 13, 2021 Coopers Hawk Winery & Restaurants, one of the nations leading casual dining restaurant brands today announced the addition of Beth Scott as Chief Restaurant Officer. We are excited to welcome Beth to the team where her skills and counsel will add great value to our executive leadership team and []
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An Estimated 80% of Napa Cabernet May Be Lost to Fire and Smoke: On the evening of Sept. 27, when winemaker Chris Howell saw flames on a ridge a mile away from Cain Vineyard and Winery, he and his wife Katie Lazar knew they had to leave...
The post Afternoon Brief, October 6 appeared first on Wine Industry Advisor.
Url:https://wineindustryadvisor.com/2020/10/06/afternoon-brief-1711?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1711
Published Date:Tue, 06 Oct 2020 21:45:18 +0000
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