It’s one of those cliches that turns out to be true: “AI isn’t coming for your job, but someone using AI is.” Artificial Intelligence will turn out to be the next real “killer app”. The last one that completely transformed the Internet and the way you work was Social Media. Before that, it was email. Putting AI in the same category as email and social media should give you a sense of just how transformative this technology is and will become. But how to incorporate it into your daily DtC efforts is the subject of regular debate and discussion. We believe it is best used not to write copy for your website or email campaigns but rather to fuel your creative juices. It turns out that while AI’s current copywriting capability is good, we don’t think it is yet so good that it can authentically communicate the uniqueness and personal voice that is so important to successful communications and campaigns. However, it sure can generate great ideas

Arrow&Branch Breaks Ground on New Napa Valley Winery

The state-of-the-art facility in Oak Knoll District will produce 30,000 gallons annually (Napa, California) August 8, 2022 — The proprietors of Napa Valley’s Arrow&Branch Estate Vineyard (www.ArrowandBranch.com) in Coombsville, Steve and […]

Las Positas Vineyards’ 2020 Albariño Takes Top Honors February 14, 2022 — The 2022 International Eastern Wine Competition and West Coast Wine Competition match-up has announced Las Positas Vineyards (Livermore Valley, Calif.) 2020 Albariño as the Best of the Best…of the Best. This is the first Albariño to ever win this competition. This two-pronged contest first chooses winners in the separate International Eastern Wine Competition and West Coast Wine Competition (see parameters below), before the top wines from each are pitted against each other in an East Meets West Taste Off. Traditionally grown on the Iberian Peninsula, Albariño is a white grape loved for its rich stone fruit flavors, hint of salinity and zippy acidity. Described by judges as “fruit cocktail, “nicely spiced” and “very balanced with a long pleasing finish,” the Las Positas Albariño met the challenge and bested all-comers. Other Best

Ackerman Family Vineyards Names Kristie Fondario General Manager

Napa, Calif., June 9, 2021— Ackerman Family Vineyards has promoted Kristie Fondario to General Manager overseeing both the family’s Coombsville estate vineyard, wine business, and the Ackerman Heritage House in Downtown Napa. In her new role, she takes over strategic and long-term planning, wholesale and consumer sales and marketing, vineyards and production oversight for Ackerman […]