In today’s competitive market, knowing your customers is not just an advantage—it’s essential. Data appends offer businesses a way to enrich their customer data, providing deeper insights that can transform marketing strategies, improve customer experiences, and drive revenue. What Are Data Appends? Data appends involve adding new information to your existing customer database. This could include demographic details, email addresses, phone numbers, or behavioral data. The goal is to build a more comprehensive profile of your customers. Think of your friends or coworkers. If you knew one thing about them – Joe likes Cabernet Sauvignon – it would be tough to carry on a conversation with Joe for very long. You’d run out of things to say. But if you also know that Joe likes reading historical fiction and woodworking, is taking adult education classes in painting and art appreciation, and has traveled to Asia several times, you could converse all even

The labelling industry is no stranger to change. Each year, new regulations emerge that impact how businesses package and label their products. These changes often stem from government updates, industry standards, and consumer expectations for transparency and safety. For 2025, several key regulatory updates will require businesses to adapt their labelling practices to ensure compliance and maintain consumer trust. In this article, we’ll explore the upcoming regulatory changes, why they matter, and how your business can stay ahead of the curve. From ingredient transparency to sustainability requirements, here’s everything manufacturers need to know to navigate labelling regulations in 2025. Why Regulatory Compliance in Labelling Matters Labels play a critical role in product communication. They inform consumers about what’s inside the packaging, how to use the product safely, and whether it aligns with their values (e.g., organic, cruelty-free). Regulatory compliance

WineDirect WebinarJuly 12, 2023 10 AM (PST) DP&F Partner, Bahaneh Hobel, will speak on the latest updates in Direct-to-Consumer (DTC) regulations. With a specific focus on key developments like the California Bottle Bill, Colorado Delivery Fee, Alaska's new licensing requirements, and the California Privacy Rights Act (CRPA), this event is a must-attend for wineries and professionals in the DTC space. Please click this link to register.

Join us for a quick, informative webinar on July 12th at 10am as industry experts, Jeff Carroll, WineDirect's VP Partnerships and Compliance, and Bahaneh Hobel, Head of Alcohol Beverage Law and Compliance at Dickenson Peatman & Fogarty, shed light on the latest updates in Direct-to-Consumer (DTC) regulations. With a specific focus on key developments like the California Bottle Bill, Colorado Delivery Fee, Alaska's new licensing requirements, and the California Privacy Rights Act (CRPA), this event is a must-attend for wineries and professionals in the DTC space. Don't miss this opportunity to stay ahead of the curve and gain valuable knowledge from leading experts in the field. Register now to secure your spot and ensure you are well-prepared to adapt to the recent changes in DTC regulations.

In September of 2022, California Governor Gavin Newsom signed into law Senate Bill 1162, also known as SB 1162, the Pay Transparency Act, which went into effect on January 1 of this year. This new pay transparency law adds new requirements for payroll, hiring, and recruiting in the state of California. SB 1162 sets new expectations for businesses operating and hiring in the state of California regarding pay scale and pay data reporting, making adherence to the new requirements especially important for payroll, hiring, and recruiting. This new development highlights the ever-changing nature of the landscape of California employment law and the importance of having HR support specialists who focus on these California requirements on your side. How California Expands Pay Transparency Requirements In an earlier blog post, we looked into the key points from SB 1162, namely its new requirements for pay scale and pay data reporting. For hiring and recruiting personnel, the former is most pert

Most of us are aware that something is going on with Google Analytics. But we sense this is months away, so putting it on the back burner won’t hurt, right? Not necessarily. If you’re like most wineries, your website has been on Google Analytics for 10+ years, and during all that time, Universal Analytics, or GA3, has faithfully logged your customer activities for free. If you want to continue this level of support from Google, you must get the next version – GA4 – set up as soon as possible. Google will officially stop supporting GA3 on July 1st, 2023. Don’t care about the “why” or “how”? Just want it to work? Book a call with us and we’ll take care of it for you. What Is Involved? Step One: Create A GA4 Property Google calls a website a “property.” If you have an existing GA3 set up, you have a property that looks like UA-55894432. You will need a new “property” for the new GA4. If you are capable

With the start of the new year, it is time to dust off the employee handbook, review your policies and procedures, and make sure they comply with all the new laws, regulations, and interpretations that have either already gone into effect or will in early 2023. Below, we have identified our “top 10” changes. Please keep in mind there were hundreds of laws, regulations, and changes implemented at the local, state, and federal levels throughout 2022.  So, if you need a handbook/COVID-19 policy review or have any questions, please call. 1. California and Local Minimum Wage Raised – In addition to the gradual increase to minimum wage that has been in effect under California law, several Sonoma County cities have increased minimum wage beyond that required by the state. Below is a table that describes the state and local city requirements: Locality Effective Date Employers With 26 Or More Employees Employers With Less Than 26 Employees California 1/1/2023 $15.5

I was reading an article about early-spring gardening tasks, and they were suggesting that May was a great time for maintenance. The types of things recommended, such as cleaning and sharpening tools, checking bulbs and seeds for moisture or mold, mulching existing flower beds, and planning for new ones, all made sense and almost inspired me enough to get off the warm couch and go out to my shed to investigate. But, because I’m a nerd, my mind immediately followed the theme to a digital correlation.  Websites are a virtual “garden.” Their goal is to appeal to customers, draw them in and create an inviting setting so they may stay awhile. We design new sections within them, like adding blogs or recipes, we plant new products and SKUs and prune old ones no longer available. Sometimes we get tired of the entire thing and change the color scheme and layout with new pictures or templates. Like a garden, we should tend to our websites because if we let them sit over t

Dozens of wine industry pros shared insight with Outshinery last year. The second in a 2-part series, here are more essential moves you can implement into your 2021 marketing plan. Did you catch Outshinery’s On the Spot series? If you missed all or some of it, that’s no problem. All the replays are available on our resources page, so check it all out there.  There are hours of free content, packed with tips and perspective from some of the most admired voices in the wine industry.  Only interested in the highlights? That’s cool too. We combed through the replays to find a few key nuggets to take with you into 2021. If you get tempted to absorb the full-length corresponding conversation, just click the link to make that happen. Also: If you missed it, check out part 1 of this series for more moving insight. Sound good? Let’s jump in. Optimize the “preview” text when sending client email campaigns Guest Expert: A

In 2018, California adopted the most extensive privacy provisions in the United States, the California Consumer Privacy Act of 2018 (CCPA.) Emulating provisions adopted in Europe’s General Data Protection Regulation (GDPR), the CCPA gives California consumers of certain, generally larger, businesses rights relating to the use and sale of personal information like names, addresses or internet purchasing history. In general, the CCPA provides consumers with the right to learn what categories of personal information are collected or sold; to request businesses delete their personal information or opt-out of the sale of their personal information; and creates liability for failing to reasonably protect consumers’ personal information. California residents voted 56%-44% in the November 2020 election to amend and expand the CCPA through the passage of Proposition 24, the California Privacy Rights Act (CPRA). Proposition 24 imports more of the GDPR’s provisions, providing