2023 Wine Industry Sales Symposium Next Week ! The conference will take an in-depth look at how the wine category is performing, what the key indicators could mean for sales in the future, and will touch on every aspect of sales and marketing efforts. In addition, the event will discuss 3-Tier and Direct channel strategies, packaging innovations, pricing and public relations. Topics will cover:  • Data-Driven Insights: Sales Trends and Predictions  • Adapting Your PR Strategy for an Evolving Media Landscape  • Leveraging DTC Sales Insights to Grow Sales Nationally  • Strategies & Tactics for Engaging New Wine Enthusiasts  • The Process of Designing Next-Gen Packaging  • What Artificial Intelligence Can Do for Your Wine Brand  • Growing Your DTC Sales Without the Traffic  • Keys Growth in a Flat Wine Market: Balancing Retention & Acquisition Session panels will feature industry professionals

There is one week remaining to participate in the Annual State of the Industry. This annual effort is an industry partnership. SVB provides all the work for free, but we have to have good participation to have useful results.  Currently we are running about 30% behind last year's participation metrics, with all regions short of expectations. Here is a link to the questions and here is a link to the survey. Here are some early high-level indications of results in a variety of areas: Financially wineries describe the 2022 year as "good year." (Not bad and not great) They describe their financial position as strong. Better than average grape quality Lower than average harvest yields The impact of the economy is described as having the largest negative impact  The Winery Confidence Index produced through the survey is running negative overall. Wineries expect to show a small bottle price increase when 2022 is wrapped up. Tourism is generally welcome in 'wine c

Pix is changing the way e-commerce works for wineries by helping shoppers find the right wine, not just the cheapest. Join Joe Fattorini, Trade Managing Director, Media Personality, and Wine Expert as he explains how the Pix team draws on decades of wine trade experience to provide free analytics and the latest insights so you can find better ways to market and sell your wines online. Join us and register for this free webinar today. Webinar Host: Joe Fattorini Trade Managing Director / Pix         Register Now!