BEST PRACTICES FOR EVENT BRANDING AND PLANNING In her highly acclaimed bestselling book, “The Art of Gathering,” Priya Parker argues that while the gatherings in our lives tend to be lackluster and unproductive, they don’t have to be. Widely known as the voice of what it means to gather in this world today, Parker and her book have become mandatory reading for business professionals seeking to excel in making meaningful, memorable engagement. One of Julie Lewis’ favorite quotes in the book reads, “Ninety percent of what makes a gathering successful is put in place beforehand.” It is a quote the U.S. Tradeshow and Events Manager for CooperVision revisits often. “This is the iceberg of the event world—90 percent of the work has happened, so you see the majestic 10 percent above the surface. That 90 percent has to happen. The other 10 percent has to be flawless, and look effortless and elegant.” Collaborate, get insight and guidance, a

Afternoon Brief, March 5th

More Bad News: SipSource Report Pulls No Punches: 2023 numbers tell a story of wine's continuing decline and provide little hope for a quick turnaround...

The 2023 Videocast is in the books, and what a performance from some of the smartest people in the business who do DTC all day, everyday. Thank you!  Susan DeMatei, President of Wine Glass Marketing,  Andrew Walleck, COO of Wine Access,  Jessica Kogan, Partner of Connect the Dots Collective. What a remarkable collection of talent.  Each panelist shared openly about their views, offering incredible insights and ideas to help the industry and your winery move into the next decade of the business. Some of the highlights: We are approaching the end of the first DTC cycle that began with the Granholm decision, and a new cycle is set to begin. While tasting fees remain high, they can be used as an incentive to attract new consumers to the category. Email marketing will continue to be a part of the DTC trade for the next decade, but SMS text marketing is low-hanging fruit for improved engagement.  The investment in, and emergence of digital marketing and decision-maki