Valentine’s Day isn’t just for flowers and chocolates—it’s also a prime opportunity for wineries to boost sales, attract new customers, and strengthen existing relationships. This holiday of love lends itself perfectly to creative marketing initiatives that showcase wine as the ultimate romantic gift or experience. Here’s how wineries can make the most of Valentine’s Day.  1. Embrace Online Sales with a Valentine's Day Theme Ensure your website is ready to entice Valentine’s shoppers. Update your homepage with romantic visuals and feature special offers prominently. Simplify navigation to make shopping easy, especially for those making last-minute purchases. Incorporate Valentine’s Day-themed SEO keywords to improve search visibility and draw in gift-seekers. Don’t forget to clearly display shipping deadlines and offer expedited options to capture late buyers. Tip: Use Corksy’s personalization tools to create pop-ups

The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdated experiences. Want to grab their attention (and their dollars)? Then it’s time to think bold, fun, and modern. You Don’t Have to Do It All—Start Small and Stay True to Your Brand Attracting younger wine lovers doesn’t mean you need to overhaul everything or abandon your roots. Instead, consider making a few strategic shifts that align with your brand. Maybe your website keeps the traditional tasting notes, but you have fun with social media. Maybe your weekends are reserved for 21+ reservation-only tastings, but your weekdays are more relaxed and family-friendly. The key is finding what works for you and your audience. Now, let’s dive into some ideas. 1. Flex Your Wine Club Options Your wine club isn’t working for everyone. Sure, your loyal members lov

For the entire month of June, we are offering both models of the GOpump at 30% off with free shipping! The new GOpump is the perfect companion to the SmartBarrel system! This intelligent transfer pump offers: Precise control: Set your desired flow rate for gentle or rapid transfer, perfect for delicate tasks like racking or blending. Accurate measurement: The built-in totalizer provides an accurate estimate of the total wine transferred. Versatility: The GOpump can operate in three modes (PUMP, BATCH, and REMOTE) for maximum flexibility in your workflow. The Ultimate Winery Pump: GOpump10-LC: The Intelligent Pump Don’t you want a wine pump for your winery that can deliver a specified volume unattended at an adjustable flow rate? Save time by setting up racking and blending transfers, and then just walking away. The new GOpump makes all this possible. Portable, splash proof, and easy to clean. The only wine pump on the market with true flow measurement and batching capa

Spring Into Success: 7 Essential Steps for Blooming Your Wine Club: Understand Your Audience: Utilize customer data filters and reports to identify and comprehend your target audience's preferences. Offer Incentives: Provide exclusive built-in and automated promotions, discounts, or special offers for new members. Leverage Digital Marketing: Utilize built-in text and email campaign features to engage with your audience. Personalize emails using smart features to make members feel valued. Optimize Your Website: Ensure your online customer portal is user-friendly and optimized for conversions. Integration with Activ8 Commerce across all sales channels (Tasting room, events, club, and shopping cart) is a significant bonus. Referral Programs: Implement a referral program rewarding current members for bringing in new members. Loyalty Programs: Establish a loyalty program integrated into your sales systems, rewarding members for ongoing support and purchases. Staff Incentives: Automat

When the estate winery Lakewood Vineyards found themselves with an especially abundant 2021 harvest and a vision to create an easy-drinking product with the pizzazz to compete with the seltzer crowd, they turned to their Waterloo Container sales team. A solution for how Lakewood could offer an effervescent low-alcohol beverage with appeal to younger consumers would bubble up from our regular conversations with the winery. A favorable price point would be important for Lakewood’s new product launch, and our team quickly identified a stock bottle option aligned with their goals: A pressure-rated 375 ml mini with a twist-off crown cap for their new ready-to-drink single serving Rosé spritzer. Sidekick, which features the likeness of Fizzy the Australian shepherd, companion to Lakewood’s assistant winemaker, has become the top seller at their Wine Wagon, a by-the-glass mobile bar. Sidekick is also gaining market share in the New York City metro area. For every bottle of