VANCOUVER, BC – January 12, 2026 – Commerce7, the leading DTC sales platform for the wine industry, today announced the launch of Commerce7 Lite. This new entry-level plan provides small and emerging wineries with the industry-leading tools they need to scale with confidence, with an affordable price tag. For years, smaller wineries have been forced to choose between high-end systems they couldn't yet afford or entry-level platforms that lack the sophistication needed to scale. Commerce7 Lite removes that barrier, offering a flat $59 monthly fee with no transaction fees and providing access to the platform’s core suite of solutions: Point of Sale, Ecommerce, CRM, Wine Club management, Reservations, and Analytics. “Personally, I love small wineries, and at Commerce7 we wanted to give them access to great sales tools without the complexity,” said Andrew Kamphuis, President of Commerce7. “Lite removes the technical and financial barriers that o

Meta Ads, Miracle Results If your holiday Meta ads felt like lighting money on fire in a festive candle, that’s not because social is dead. It’s because your targeting and flighting were built for wishful thinking, not gifting intent. The fix isn’t magic. It’s method. You can absolutely turn Meta into a gift-selling machine between Thanksgiving and New Year—if you understand what actually drives intent and how to spend wisely when every other brand on earth is screaming for attention. What follows is a ruthless, winery-specific playbook for the six-week window between Thanksgiving and New Year that prioritizes intent, protects margin, and leans on real benchmarks instead of folklore. First, reality: volume is there, but it clusters Holiday ecommerce keeps breaking records, with online spend hitting roughly $241.4B from Nov 1 to Dec 31 and mobile responsible for the majority of transactions. (Adobe Newsroom) Translation: your customers are buying on their

In our most recent Free Training Friday, we focused on one thing: helping wineries convert holiday browsers into buyers. With peak shopping season approaching, this session was all about small, actionable tweaks you can make right now to ensure your site is ready when customers start searching for gifts. 1. Make Holiday Intent Obvious When shoppers land on your homepage, they're looking for one thing: the confidence that you can help them find (and ship) the perfect gift on time. That's why it's so important to give them clear visual and navigational cues that say, "Yes, we've got you covered." That doesn't mean covering your site in red and green. Instead, aim for subtle seasonal touches that align with your brand, like warm seasonal messaging, photography, or gift-centric cues.  Two Key Updates to Add Now: Shipping Timelines: Clearly state cutoff dates ("Order by Dec 18 for delivery by Dec 24"). Corporate Gifting Entry: Include an entry po

Going to the movies sounds like a fun, relaxing evening, but for Laurie Millotte, watching Jurassic World on the big screen was the spark that led to eight transformative years (and counting) building a new company. As she watched the incredible CGI technology bring dinosaurs to life, Millotte knew she could do the same thing with bottle shots, giving wineries a faster, easier way to create them.  As an accomplished wine label designer, she had long been frustrated with poor-quality bottle shots and the inconsistent imagery across winery portfolios—and even went so far as to set up her own photo booth and wrestle with photographing highly reflective glass and metallic labels herself. “It's challenging to take great pictures of wine bottles,” says Millotte. “It's like taking a selfie in a house of mirrors. But bottle shots matter—they appear on marketplaces and DTC websites, distributors send them to retailers and restaurants, they accompany ar

Here is a comparison of three of the most common accounting solutions for mid-size companies. Below we’ll share the pros and cons and which accounting software that will benefit you the most. QuickBooks Best for small to mid-size companies. Having been around since the early 1980’s QuickBooks is the most popular accounting software package today. It is intuitive, robust and user friendly. It’s QB Online prices make it an excellent entry-level software that allows you scalability. Pros: Desktop and Cloud Versions Available Proven software with millions of users Low cost solution for small businesses Integration via WGits QB with winery eCommerce platforms: Commerce7, eCELLAR, WineDirect, VinSUITE, WithWine,  Other eCommerce platforms that have built their own solutions: AMS, CompleteDTC and others. Cons: Limited customization capability No direct line for live customer support Sage Best for mid-size companies and up. Sage Intacct is a stand-alone acco