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At a recent event hosted by Jackson Family Wines, top voices from across the trade reinforced the urgency of the effort, emphasizing that Come Over October isn’t just a seasonal promotion—it’s a strategic counterbalance to the wine industry’s most pressing headwinds.
June 12, 2025
At a recent event hosted by Jackson Family Wines, top voices from across the trade reinforced the urgency of the effort, emphasizing that Come Over October isn’t just a seasonal promotion—it’s a strategic counterbalance to the wine industry’s most pressing headwinds.

With generational shifts, health trends, and market saturation testing the resilience of the U.S. wine industry, leaders are doubling down on unity,

Come Over OctoberShare and Pair SundaysCome Together for Wine
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