Can you believe it’s March? Soon rain will abate, buds will break, and Q2 will be here before we know it along with, hopefully, tourists. This blog starts by summarizing a recent Forbes study about travel plans this year, and then we wrap up with a summary of some trends we think you can build upon this year. Will the political climate once again hijack all of America’s attention and make people wary of venturing out? Or will it be more likely to scare us to other countries for a respite abroad? If tasting room traffic is down this year as it was last year, it is even more important to know what consumers are looking for in the hopes of developing programs consumers want. The smart winery will be continually testing different experiences this year to try and attract the right customer to their brand. This blog starts summarizing a recent Forbes study about travel plans this year, and then we wrap up with a summary of some of the trends we think you can build upon this year

TRENDS SHAPING TRAVEL IN 2024 Can you believe it’s summer? Soon Memorial Day will be here before we know it along with, hopefully, tourists. This blog starts by summarizing a recent Forbes study about travel plans this year, and then we wrap up with a summary of some trends we think you can build upon this year. Will the political climate once again hijack all of America’s attention and make people wary of venturing out? Or will it be more likely to scare us to other countries for a respite abroad? If tasting room traffic is down this year as it was last year, it is even more important to know what consumers are looking for in the hopes of developing programs consumers want. The smart winery will be continually testing different experiences this year to try and attract the right customer to their brand. This blog starts summarizing a recent Forbes study about travel plans this year, and then we wrap up with a summary of some of the trends we think you can build upon this y

Afternoon Brief, February 23rd

How a Napa Farming Nonprofit Became a Political Power Broker—And Got Caught Up in a Federal Investigation: A mysterious federal investigation unfolding in Napa Valley has ensnared one of the wine industry’s most powerful entities...

Afternoon Brief, February 20th

Grape Growers Being Paid 1970s Rates Say They Are at Breaking Point in Australia’s Largest Wine Region: Farmers in Australia's biggest wine grape growing region are preparing for crisis talks as prices plummet to early 1970s rates...

The wine industry’s innovation journey to solve winemaking issues begins with partnerships The impact of wildfires on grapes, wine and the bottom line is a steadily growing worry for the West Coast wine industry. Recent heavy winter rains are refilling reservoirs and aquifers, which will help alleviate, but not eliminate, wildfire risk. On the other hand, there will be more “dry grass” — the perfect fuel for wildfires to propagate. “Unfortunately, It’s very difficult to predict wildfires, and when they happen, one of the biggest problems is smoke taint in the wine, especially in California, Oregon, and Washington,” says Antonino Li Brizzi, CEO of Della Toffola USA, which serves the wine community. “Even half an hour of contact with the smoke caused by wildfires can be enough to contaminate the grape and the wine, making it unpleasant or frequently unsellable. Some of our customers have faced the risk of losing a vintage, which would impac

Advanced Viticulture will be celebrating it’s 15th year in business on May 1 of this year. As for most businesses large and small, it started humbly and on a shoestring. Since it’s inception, our business has grown in its services and in its staff. We’re proud of what we’ve been, what we are and what we will become. One thing is for sure: we will continue to be personally humble but intensely proud of our work. During this difficult time, we feel fortunate and grateful to be an essential business and are allowed to continue our work, with protections in place to protect our personnel and our customers. Please don’t hesitate to contact us for new technology projects, new consultations, and new management services. And please stay safe and healthy. We’d like to take this time to introduce you to the leaders in our company. Today we will continue with Mark Alvarez, Vineyard Operations Supervisor and Loni Lyttle, Viticulturist. Mark Alvarez, Vineyard Ope