Forklift safety isn’t about adding one more alarm. It’s about making the job safer, smarter, and more responsive. That’s where Yale Reliant comes in. As one of the most trusted names in material handling, Yale has developed a suite of innovative operator assistance technologies designed to reduce risks and reinforce forklift best practices. Their award-winning Yale Reliant system is no longer just a promise; it’s a proven tool. With over 24 million hours of real-world runtime, the technology is helping warehouses move confidently toward safer, smarter operations. With over 6,000 Yale trucks already deployed with Reliant and 59 models available with the technology, Yale Reliant is a mature, scalable solution ready to make a difference today—not in five years. It’s already delivered over 24 million hours of performance in the field since 2021. By combining ADS, Object Detection, and Proximity Detection, Reliant provides your warehouse safety through:

Most wineries still send the same message to everyone—and leave money on the table. In Session #2 of the Wine Club Symposium, Laura Simons (Simons DTC Consulting) and the team at Enolytics show how targeted segmentation turns “almost” into “I’m in,” boosts retention, and creates predictable DTC revenue—without deeper discounts.  â–¶ Watch the Full Session (Free Replay)  What You’ll Learn  Club vs. Non-Club: Convert high-potential buyers with member-only perks and short-window join offers. At-Risk & Lapsed: Re-engage 6–12-month gaps with “welcome back” bundles and quick pulse surveys. Potential Churn Members: Catch early signals (skips, fewer add-ons) and save with holds, swaps, and plan changes. High-Value VIPs: Use micro-exclusivity (library drops, small-lot access, VIP invites) to deepen loyalty. First-Time Buyers & Recent Converts: A 30-day path that turns a one-time order into a new me

We all became unusually preoccupied in the U.S.starting somewhere around March 15th, 2020. I don't know about you, but the picture above was how I felt at that point in time. Since then, all of our thinking and behavior has evolved in a myriad of ways, and some of that evolution is permanent.   I'm hopeful we are nearing the end of this queird social, economic, and health experiment. After getting sucked out of our realities by the COVID tornado, I think we are finally on the glide path that will land us in Oz. I know it won't be Kansas anymore when we lift from our comatose fog. It will be something different and probably in Technicolor. But whatever it is, it's going to be better than the last two years! Anyway, with all the distractions since 2020, I've been remiss in posting this blog. In my defense, I thought this post probably didn't matter given the other issues we were all facing. But the smoke is clearing, the vaccines and boosters are helping, Omi