Original Post Are you familiar with the cliché: beauty is in the eye of the beholder? When it comes to wine, beauty may lie in the aromatic and flavor perceptions of each wine lover. Much has been written about wine tasting, with a focus on the grapes, the appellation, the vintage, the winemaker, and the tasting technique itself. Given the many factors that go into crafting the finest wines, it’s easy to believe that you, as a wine consumer, are a mere passive observer of the flavors and aromas developed in wine as it ages. Think again. Fruit-forward. Notes of dark cherry, red currant, and raspberry, plus hints of vanilla and baking spice. Is this a description of your favorite Pinot Noir, or a holiday fruitcake? Have you ever wondered why your favorite wine reminds you of other scents derived from food morsels seldom found in your glass? Neuroscientific studies have shown that flavor is an active sense, in which your brain plays an integral role in creating the sight, sme