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Today's #winebiz news for #wineindustry professionals...

When a product is hard to buy, more people want it. A new Washington State University study reveals that wineries producing cult wines can boost long-term profits by keeping their prices low, creating excess demand that fuels their brands prestige and future revenue...

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Hazelfern Cellars has made a bold move in keeping the Oregon pioneering spirit alive in the Willamette Valley by purchasing 51 acres in the Yamhill-Carlton District AVA, adding to their 5-acre estate and winery property in Chehalem Mountains AVA...

Bryan and Laura Laing dig deep into Oregon viticulture with second purchase of land for Hazelfern, illustrating optimism for the future of Willamette

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